Today,#FanBingBingannounced on Twitter that she will soon release a#NFTseries based on her own IP.

In a short period of time, it attracted a lot of attention and discussion, and everyone criticized the "outsourced operation team's anti-counterfeiting" and other melon-eating events.

Why are celebrities always keen to enter this circle that does not belong to them?

And we don’t know whether it is only through NFT because of simple operating costs or simply because they want to make money in the circle.

1. NFT narrative is no longer sexy. The narrative of the NFT market is no longer as sexy as before.

From the BAYC craze in 2017, which talked about building a metaverse where everyone in Web3 should live, to the rational return in 2024, the NFT market has experienced huge fluctuations. The floor price of BAYC is no longer what it used to be, and the floor was once close to 10ETH. Nowadays, it is no longer a new thing for celebrities to issue NFTs, and people are tired of this narrative of "making a lot of money easily". From Jay Chou, JJ Lin, Edison Chen, Annie Yi to the Xingye NFT series at the beginning of this year, no celebrity NFT series can escape the fate of falling below the issue price.

2. Whose money do they make? Who are celebrities making money from when they issue NFTs?

The answer may be fans and speculators. After Fan Bingbing announced the news, her fans will undoubtedly have a strong interest in NFT and hope to pay for it.

However, they don’t understand the atmosphere of this circle at all and have never thought about the audience! In essence, investors account for more than half. Even if I owe Stephen Chow a movie ticket, I hope to buy one of his NFT series as emotional value compensation, but facing the rise and fall of prices or US dollars, even if I lose money, can I really not regret it?

Human nature can never stand the test. Judging from the current prices of NFT series of various stars, the answer is obviously a paradox. No matter how fanatical the diehard fans are, they cannot accept the fact that the corresponding NFT price in their hands is at a loss.

My point is very straightforward. There are two possible outcomes when celebrities issue NFTs.

① Social experiment. Compared with other tracks, NFT projects can better leverage the traffic effect of real life and the Internet, allowing them to enter the Web3 circle with a low threshold and experience and explore this industry.

② I am here to make money. Why can’t I freemint? A good star cannot become a good singer, which also means that you cannot make a contribution in the web3 industry. This is a fact. There is no such environment naturally, because everyone has their own expertise.

3. Outsiders think it is high-end, while insiders just want to watch the fun. Fan Bingbing's NFT series may be a high-end cross-border attempt in the eyes of outsiders, but in the eyes of us web3 practitioners, it is more of a marketing gimmick.

Two years ago, we have been skeptical about this star effect, believing that the NFTs issued by these stars lack real innovation and substantive value, and that it would be difficult to maintain their market popularity in the long term by relying solely on the celebrity effect.

After the release, they just give you a staking function and leave it alone. Do you really want to pay for the sentiment? The NFT market needs not only attention, but also projects with practical application value and long-term development potential. Although celebrities issuing NFTs can attract a lot of attention in the short term, if they lack depth and connotation, they may only be short-lived.

4. Summary

I will not invest in any preconceived star web3 projects because they do not have the qualities necessary to succeed. It is undeniable that they can do a good job in marketing and bring in traffic, but at the same time they ignore how to shape brand value and community in web3.

On the contrary, if a star does not announce that he is going to start a project in a big way, but instead experiences the project from 0 to 1 like a normal user who loves the industry, learns various ways of playing, experiences a series of loser behaviors such as investments, and uses this experience to operate the SOP of star traffic in web3 to build his own community before launching a project, I am willing to pay for it, because the certainty will be stronger than the preconceived NFT. Finally, let me ask, which brainless team helped her think of this tweet... . . . .#web3 #BTC☀ #NFT​