Japanese music festival LuckyFes launches proof of concept, fans can receive free NFT?
There is something to eat, something to play, and there is music to listen to! Japan's Ibaraki Music Festival LuckyFes 2024 will be held in July. In addition to inviting dozens of groups of musicians to participate, it will also combine blockchain technology and fan activities to implement a proof of concept (PoC), giving fans the opportunity to obtain free NFTs. and other rewards.
According to the official press release, this proof of concept is a collaboration between LuckyFes organizers, Mitsui & Co., Ltd. and Animoca Brands Japan. Fan activities will be quantified through the "Oshi Track" system and NFT certificates (soul binding tokens) will be issued based on fans' behavior. Coin SBT form), non-transferable and non-resaleable.
In addition, the relevant data collected through this system is expected to be used to plan limited experiences and content for fans.
The verification items of this Oshi Track are as follows:
Establishment and implementation of fan activity data collection system
Appropriate indicators for evaluating fan loyalty and project management design
Based on fan activity data, artists give corresponding rewards to designs
Manage the collected data and explore possible uses in marketing
Source: KKBOX
LuckyFes is a large music festival held in Ibaraki Prefecture, Japan
Combined with NFT technology, how does the Oshi Track system work?
Oshi Track is a self-made word that combines OSHI (push) and TRACK (track/footprint). Tweet is commonly used in Japanese to support specific people/things/things-related behaviors. Therefore, it is common to chase stars, support certain film and television works, etc. It's a kind of recommendation.
How to participate in Oshi Track? The official stated that you only need to download the official APP of LuckyFes, register as a member, and then click on the Oshi Track block on the homepage to participate.
Next, users can select their favorite musicians (a total of 63 groups) and complete specified tasks according to the activity instructions. The simplest ones include logging in every day, linking X account, forwarding X posts, etc., while the tasks that test the power of fans are You can choose a song of your favorite idol on LINE Music and play it more than 500 times in total.
For each completed task, users will earn points (pt) and slowly upgrade. Then they can go to the site during LuckyFes (7/13-15) and scan the official QRCode to redeem additional points. If the user's level reaches the standard, they can redeem special rewards on the spot: NFT and drink redemption coupons.
Image source: LuckyFes official X
How the Oshi Track system works
Golden Melody Award winner Lu Guangzhong participates in LuckyFes project
A total of 110 groups of musicians participated in LuckyFes 2024, of which 63 groups assisted in participating in this verification project, including Lu Guangzhong, the winner of the 32nd Golden Melody Award for Song of the Year. He is also the only Taiwanese singer-songwriter who will perform at the music festival this year.
Image source: LuckyFes official X
Taiwan’s top singer participates in LuckyFes 2024 Music Festival
Other musicians participating in the project include Japan's popular yama, Novelbright, and すりぃ, as well as the idol group private Ebisu Junior High School, as well as the 2.5-dimensional band RAISE A SUILEN, Roselia, etc.
Checola Music Festival has also launched an exclusive NFT
Japanese NFT internet celebrity miin speculated that LuckyFes may have followed the Checola Music Festival in launching this verification plan. According to "Techcrunch", the well-known NFT platform cooperated with Cecola this year to issue three exclusive NFTs in limited quantities, one of which is a VIP pass. In addition to enjoying the music festival activities, buyers can also enjoy exclusive lounges and free drinks. Welfare.
After the short-lived NFT bull market, the prices of many projects have fallen to the bottom, but the development of NFT itself has not stopped. It seems to be on the track of "digital proof", trying to prove that NFT is not just a speculative portrait.
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Japanese players see potential in NFT proofs
Japanese ticket platform operators also see the potential of NFTs. "Crypto City" previously reported that Keishi Ito, founder of the electronic ticket platform MOALA, previously pointed out that although NFT tickets cannot completely prevent scalpers, they may develop in the direction of "recording memories" to further promote popularization.
Currently, the ticket market is striving to become fully electronic, but electronic tickets lack tools for users to record and recall, and NFT can be used as a "proof of attendance" to electronically facilitate users to recall events they have participated in using electronic tickets. different activities.
