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In-depth examination of Hooked's ambitions for Web3 education in context of their collaboration with Animoca Brands

A strategic partnership between Hooked Protocol and Animoca Brands, a reputable Web3 investment company, was revealed on May 17, 2023. The collaboration will support the widespread adoption of Web3 infrastructure among billions of Web2 internet users by fostering the creation of cutting-edge educational and entertainment content and engaging user experiences.

Analyzing Hooked's ambitions from the cooperation with Animoca

This strategic cooperation with Animoca not only gives Hooked Protocol more opportunities but also demonstrates its strength and ambition in the Web3 education track.

We are familiar with Animoca as a premier Web3 investment company, having invested in The Sandbox, the most prominent Metaverse track project. Animoca is also a global digital entertainment, blockchain, and gaming corporation, creating a number of well-known IP-based game series. Through this collaboration, Hooked's strength has also been fully recognized and affirmed by Animoca . 

Firstly, through its cooperation with Animoca, Hooked has the opportunity to promote its own technology, products, and concepts to a broader market, and conduct in-depth cooperation with many well-known game brands and IPs to further enrich and optimise educational content and provide users with more learning options. It is believed that in the near future, the cooperative ecosystem that Hooked has been building with Animoca will be more widely used.

Secondly, this cooperation also fully demonstrates Hooked's layout in the field of Web3 education. After the Hooked Cambridge Upgrade, Hooked Protocol encompassed 3 major compositions of its business landscape and formed a trinity of Infra - Academy - Ecosystem. Infrastructure converts users, Academy educates users, and Ecosystem accumulates users. Three compositions support one another as they create an ecosystem of Web3 technology-enabled large-flow educational applications. This flywheel is fully rotating.

The cooperation with Animoca is a typical case study for the bigger picture of Web3 Edutainment. Let's imagine boldly that this cooperation will bring more choices and user scenarios to users based on the product ecology of both parties, and be able to provide partners in the ecology with sustainable user growth. It is worth mentioning that this cooperation also means that Hooked will further deepen its position in the Web3 education ecosystem.

According to industry cycle theory, the Web3 education track is currently in the growth stage, and will take some time to mature. However, the establishment of the project’s foundation must have started at an early stage. The goal of everything Hooked has done thus far appears to be to stake out this territory and create its own moat. The project's actions have long-term value and industry impact. The industry track may be continuously developed and improved precisely because of these ongoing construction initiatives. Education is a challenging but necessary endeavour, and Web3 education is considerably more challenging and still has a long way to go.

About Hooked Protocol

Hooked Protocol is the pioneering immersive edutainment network to onramp the next billion people into Web3. Hooked's mission is to drive massive Web3 adoption by providing immersive, gamified, and social learning experiences. As a project that received seed round investment from Binance Labs and Sequoia, and is the 29th project launched in Binance Launchpad, the fundamentals of Hooked are actually very good.

Project development capabilities: 

The vision of "helping the next billion people enter Web3" sounds a bit exaggerated; but Hooked has delivered 3 educational dApps and products since last year with very good traction. 

As of now, Hooked has launched 3 dApps and products: Wild Cash, a Quiz-to-Learn Web3 bootcamp product for elementary learners with over 3 million monthly active users; ToDaMoon, a livestreaming Learn-to-Earn product for preparatory learners with 1,000,000 total participations; and Hooked Academy Sensei, a Learn with AI-Sensei & exploratory learning product powered by AI technology with over 100,000 registered learners.

It can be seen that Hooked has not only continued to cultivate the Web3 education track, but also has excellent product delivery capabilities. Hooked  is really demonstrating its vision.

Market perception: 

A high-quality project must not only have building strength (product delivery ability), but also entrepreneurial strength (market acquisition ability). The hottest concept in 2023 is undoubtedly ChatGPT in terms of AI. Hooked keeps pace with the times. Hooked adapts to the times. It introduces Hooked Academy Sensei, a Web3 AI learning solution with features akin to ChatGPT, by integrating the quick response of AI hotspots.  It is without dispute that the team has remarkable skills in developing products and staying on top of trends.

Hooked Protocol’s cooperation with Animoca, the industry's top institution, is also a positive signal after the in-depth upgrade of Hooked Protocol. It is expected that Hooked will continue to actively cooperate with more high-quality institutions and projects in the industry, expand its influence in the industry, and broaden its all-round development.

Can the Web3 education industry explode?

 Web3 education has a lot of potential to thrive. There are three main reasons:

1, The participation of the "giant" in the field of Web3

It is easy to see that the partnership between Animoca Brands and Hooked Protocol is a powerful demonstration, and can accelerate the development of the Web3 education field.

In addition, many other leading investment organisations have also recognized the potential of Web3 Education and have begun to increase investment in this area. Currently, leading institutions in the Web3 sector, such as Binance, DCG, A16z, Sequoia, etc., have repeatedly shown an investment or interest in this sector. Binance and Sequoia were also investors in Hooked Protocol when the project successfully raised a seed round of $6 million.

2. Three important cores of Web3 education

With the continuous development of blockchain technology, Web3 Education can provide a more immersive learning experience by providing interactive,   and socialized learning experiences.

In Education Web3, users can experience learning with diverse, innovative approaches, applying virtual reality technology, augmented reality technology, and other technologies. At the same time, through the design of learning experiences associated with gamification and socialisation, learners' interest and motivation to learn can be improved. Moreover, combined with the Learn to earn model, learners will receive an income, in the process of learning Web3 knowledge through excellent economic models.

3. The large-scale effect in the Web3 education trend

Compared to Web2, which has billions of users, the number of Web3 users is still very small, but that also means there is a lot of room for growth. Attracting out-of-the-box user traffic becomes a hot topic in the market. However, the threshold and difficulty for Web2 users to switch to Web3 are not small, and the best solution is Web3 education. 

The cost of user education for non-educational Web3  initiatives is likewise very high, and there is a threshold for Web2 users to enter Web3. The advantages will outweigh the drawbacks for users, projects, and potentially the entire Web3 business if Web3 education can grow and mature day by day. The circle-breaking impact of the Web3 education track can be described as a bridge connecting Web2 and Web3.

As the pioneer of this track, Hooked is one step ahead in terms of product and ecological layout. This time, through in-depth cooperation with Animoca, can Hooked fully drive waves of Web2 traffic into Web3, forming a large-scale effect on the Web3 sector? On this point, we will wait and see.

Conclusion

In short, by interpreting this cooperation, it is not difficult to see Hooked's layout, strength, and ambition in the Web3 education market.  On the one hand, this collaboration offers both parties a significant chance to expand the market and improve the structure of the Web3 education space. On the other hand, it also serves an ecological purpose by bringing new life to the entire Web3 business and fostering its growth. 

When the timing is perfect and it appears inevitable, I think initiatives like Hooked, which foster and advance Web3 education and actively promote the sector, will emerge as new brilliant stars in the near future. 

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