#茅台 Guizhou Moutai scalpers are running away.
The cause of this incident is that Moutai sells wine through lottery on its own e-commerce platform. As long as ordinary retail investors win the lottery, they can buy wine at the official retail price of 1499, which is more than 1,000 cheaper than the market price of 2600-2800. Therefore, many people who do not drink alcohol also apply for arbitrage. If they win, they will add a few hundred yuan to resell it.
Who will they sell it to? There is a group of scalpers who specialize in this. They add 400 to 500 yuan to the Moutai bought by these retail investors in the lottery, and then integrate them and sell them to e-commerce merchants. Of course, the price will be increased by a few hundred yuan, and the scalpers will definitely make money.
The reason why e-commerce merchants look for scalpers to purchase goods is of course profitable. Although the price has been increased twice in the middle, there is still room for profit compared to the market price. But this was in the past. The situation has changed recently. Due to weak demand, the market price of Moutai has continued to fall, from the previous 2700 to the latest 2400. In particular, the subsidized price reduction of a certain e-commerce platform has further compressed the profit margin.
So the e-commerce merchants and scalpers started to calculate against each other. Recently, there are 618 promotions. After placing an order, the delivery can be delayed for 3 weeks. After receiving the order, the store is not in a hurry to get the goods from the scalpers, and chooses to wait. As a result, the price of Moutai has been falling during these days of waiting, and the scalpers' profits are all falling.
Scalpers can't stand it anymore, and collectively call for e-commerce merchants to issue invoices. As for why issuing invoices is a means of revenge, I guess it has something to do with tax evasion. In addition, some scalpers took advantage of the 618 promotion and collected a large sum of money and ran away with the money. The customers who were fattened up in normal times were killed in a wave in these few days.
In the final analysis, it is caused by the decline in the overall consumption power of Chinese society. Since this year, all expensive goods have been difficult to sell, and the same is true for Moutai that costs more than 2,000 yuan a bottle.