According to Foresight News, sportswear giant Adidas has announced the launch of its Web3 digital artist residency program, 'Residency by Adidas.' The initiative aims to cultivate Web3 digital artists and launch digital products and NFTs through Adidas' Web3 studio, '/// Studio.'

The program's first auction will take place on September 6 during the Korea Blockchain Week conference in Seoul. Four NFT artworks will be commissioned by Adidas, created by Tokyo artist MonkeeMoto (anonymous) and Lebanese artist Adra Kandi. A total of 200 pieces (100 by each artist) will be sold to conference attendees at a price of 0.15 ETH (approximately $250) each, accompanied by a physical hoodie featuring the Adidas logo.