🚀 Why haven't blockchain and crypto become "super brands"? There's nothing stopping them, it just takes time and the right strategy!

- Big brands need not only recognition but also loyal customers.

- Crypto exchanges have advantages: habits, switching costs, search costs.

- Regulations and KYC increase switching costs, creating barriers for new competitors.

🤔 Why do the top 3 exchanges change every 3-4 years? Technology is difficult to scale, regulations are tight, and competition is fierce.

- Small exchanges are more flexible, can quickly deliver new products.

- For example, Deribit succeeded when BitMEX had problems.

💡 To become a super brand, exchanges need to create network effects, maintain innovative thinking, and be proactive with regulations.

What do you think about the future of crypto exchanges? Share your opinion! 👇