Bitcoin’s X (Twitter) popularity increased by 65% annually in 2024
User X posted more than 140 million tweets mentioning Bitcoin on Elon Musk’s social media network.
Crypto conversations on Bitcoin and X increased in 2024 compared to 2023
According to data seen by social listening protocol Visibrain during the Christmas holiday, posts containing “Bitcoin” increased by 65% year-on-year.
Mentions of Bitcoin peaked in early 2024, coinciding with the approval of spot BTC exchange-traded funds issued by the U.S. Securities and Exchange Commission. The Wall Street spot BTC ETF complex managed over $110 billion in investor assets, more than the assets attributed to BTC creator Satoshi Nakamoto.
BTC X buzz retreated from January highs as the year progressed, rising amid sentiment bottoms at $60,000 and the halving, a blockchain adjustment that occurs every four years to improve BTC scarcity.
BTC’s monthly trading volume on X consolidated until it rebounded in November, driven by President-elect Donald Trump’s victory and promises to make America the cryptocurrency capital of the world.
In early December, social media BTC discussions approached levels seen immediately following the spot BTC ETF approval. The top cryptocurrency hit $100,000 for the first time, with more than 1 million X posts posted and the six-figure psychological barrier broken.
After Christmas, $BTC changed hands at $95,000 in a single day as the Christmas rally subsided heading into the New Year.
