#ChristmasMarketAnalysis
Christmas market is a significant driver of economic activity globally, with spending trends and consumer behaviors evolving each year. Here are some key insights:
Global Trends
1. **Spending Growth**: From 2020 to 2024, global Christmas spending has grown annually by approximately 5%-7%. In 2024, it's expected to reach around $1.25 trillion¹.
2. **Key Markets**: The United States, Europe, and China are the primary markets for Christmas-related spending. U.S. consumers, for example, allocate over 20% of their annual retail spending during this season¹.
Consumer Behavior
1. **Income Groups**:
- **High-income households** (annual income above $100,000) spend around $2,100 on average, contributing 35% of total Christmas season spending.
- **Middle-income households** (annual income between $50,000 and $100,000) spend about $1,200, accounting for 45% of the total.
- **Low-income households** (annual income below $50,000) spend approximately $700, contributing 20% of the total¹.
2. **Gender Distribution**:
- **Women**: Represent 57% of shoppers, primarily responsible for buying gifts, decorations, and planning celebrations.
- **Men**: Represent 43% of shoppers, often focusing on high-value items such as electronics and jewelry¹.
3. **Age Distribution**:
- **Younger consumers** (18-34 years old) prefer online shopping and innovative products.
- **Older consumers** focus on quality and in-store experiences¹.
UK Market Insights
1. **Categories**: Key categories include gifts for adults, seasonal food & drink, gifts for kids, cards & gift wrap, seasonal products, and clothing & partywear².
2. **Channels**: In-store shopping remains popular, especially for food items, while online shopping is growing, particularly among younger consumers².
3. **Retailers**: Leading retailers include Amazon, Tesco, ASDA, Sainsbury’s, and Argos².