【Huajin Securities: New Features of WeChat Store Promote Dual Circulation of Internal and External Traffic】 Jinshi Data reported on December 20 that on December 20, Huajin Securities' research report pointed out that on December 18, the WeChat team announced that the WeChat Store has launched a gray test for the 'Gift Giving' feature. The scale of WeChat users and the stable development of video accounts, along with the mutual integration of the ecosystem, provide a foundation for the WeChat Store. The form of e-commerce is gradually evolving, and platforms are actively adjusting their strategies based on their own characteristics. In 2024, e-commerce platforms will continue to optimize the compatibility of platform rules and strategic positioning. Each platform is adjusting its low-price priority strategy while focusing on differentiation: Taobao prioritizes GMV growth, JD.com increases the implementation of low-price strategies, Pinduoduo adheres to a low-price-first strategy, and Douyin prioritizes GMV growth by returning to the essence of content e-commerce. WeChat itself possesses characteristics of social e-commerce, content e-commerce, and private domain e-commerce. The emergence of the new feature in WeChat Store is based on its social nature, combining with video accounts to build an internal circulation of traffic while continuously attracting external traffic, which is expected to promote the formation of a complete and closed-loop ecosystem for WeChat e-commerce. (Source: Jinshi Data)