On December 19, the renowned business magazine 'Fortune' published an article stating that the metaverse game developer Gamefam officially released its annual report on 'The Status of Roblox and Fortnite Brands.' The report makes an extremely optimistic forecast for the future development of the global metaverse game market: by 2030, the global metaverse game market size is expected to soar to $168.4 billion, while the number of users is projected to grow significantly to as many as 900 million. This series of data undoubtedly highlights the strong growth momentum and broad development prospects inherent in this industry.

The report also focuses on the significant changes in the usage habits of the younger generation on entertainment platforms. Data shows that Generation Z and Generation Alpha spend 39% more time on the metaverse gaming platforms Roblox and Fortnite compared to their usage time on popular short video platforms like TikTok and YouTube. This striking trend has successfully attracted the attention of many internationally renowned brands, such as Disney, Mattel, and FIFA, which are actively seeking deep cooperation with Gamefam in hopes of accurately reaching young consumer groups and expanding their brand influence among young audiences.

Ferencz, a relevant person in charge at Gamefam, further stated that in the past period, the concept of 'metaverse' has indeed been impacted to some extent due to the rise and fall of the NFT craze. However, unlike NFTs, which are purely digital collectibles, the game entertainment industry possesses an inherent and lasting stable value. The reason lies in the fact that 'people's pursuit of entertainment and desire for happiness are eternal, and game entertainment happens to meet this basic human need precisely.'