As 2024 comes to a close, Binance conducted a survey of 27,000 users from six continents to explore the future development trends of the cryptocurrency market. The survey covered user expectations for the market, regulatory trends, technological innovations, and holding habits, providing additional insights for the upcoming year of 2025. Here are some interesting trends from the survey:
AI tokens as the next market-dominating force
AI tokens are seen as a core driver of future market growth, with 23.89% of respondents believing these assets will stand out in 2025, becoming leaders in the cryptocurrency market. Following that, meme coins are the second most anticipated asset class at 19.09%. DeFi and Layer-1 tokens receive support of 12.37% and 12.28%, respectively.
Holding trends: Meme coins lead, with BTC and BNB closely following
Among the most favored holding assets, meme coins rank first with 16.1%, indicating their high popularity and market influence. Bitcoin (14.44%) and Binance's own token BNB (14.23%) rank second and third, respectively. Notably, the holding ratio of BNB even surpasses that of Ethereum (10.95%). Additionally, the total holding ratio of other Layer 1 blockchain tokens is 10.38%, reflecting users' stable demand for mainstream infrastructure tokens.
Inflow of new users
The survey shows that new users are rapidly flooding into the cryptocurrency market. In 2024, 45% of respondents are entering the market for the first time, with 24.52% having joined in the last six months and 20.60% in the past year. Meanwhile, 41.86% of users have been active in the market for 1 to 5 years, indicating a market structure where novices coexist with seasoned players.
In terms of asset allocation, 43.97% of respondents invest less than 10% of their wealth in cryptocurrencies, while 24.33% hold 10% to 25% of crypto assets. In trading, 31.09% of respondents trade daily, and another 22.91% participate in trading weekly.
Binance users prefer spot trading
Among Binance's numerous products, spot trading is the most popular choice among users, with 25.89% of respondents selecting it as their preferred option. Following closely are passive income products Binance Earn (25.34%). Binance Convert ranks third with a usage rate of 17.33%, becoming the primary tool for users to conveniently convert currencies. Surprisingly, contract trading is not among the top three rankings.
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