Recently, as the BNB Chain ecosystem continues to heat up, Binance concept coins have become one of the market's focal points. For example, a recent tweet from founder CZ about project investments directly pushed token prices to surge several times, reflecting the high level of market attention.

Binance's investment news drove the price of AVA to surge

On December 12, CZ tweeted a review of Binance's early investment in the crypto travel platform Travala, saying, 'We invested in the crypto travel platform Travala before the COVID-19 pandemic and before the crypto winter, and we persisted.' This tweet immediately sparked market discussions, leading to a surge in the price of Travala's token AVA, with a peak increase of about 4.3 times, becoming the market focus of the day.

It is reported that Travala is a blockchain-based travel booking platform that now accepts payment in over 100 cryptocurrencies and its services cover more than 2.2 million hotels in 230 countries. Since its establishment in 2017, Travala has received multiple rounds of financing support from investors including Binance, and the platform later announced a strategic merger with the flight booking platform TravelbyBit and successfully integrated into the Binance ecosystem.

The market's attention towards Travala is not only due to Binance's long-term investment and support but also its solid business foundation and innovative business model, which provide strong support for the surge in its token price. As the first crypto-native travel booking platform listed by Google Hotels, Travala has been building its business over the past few years, including a recent announcement of integration with Solana, expanding to a third network in addition to Ethereum and BNB Chain.

Additionally, Travala has also achieved considerable revenue. According to a recent disclosure from Travala, the platform's annual revenue has reached $100 million and plans to launch a dedicated Bitcoin reserve to further strengthen its financial foundation and drive future growth.

15 Binance concept coins, with DeFi being the key betting track

Apart from Travala, recently the heat of the Binance ecosystem has been continuously rising, and PANews previously reviewed some potential projects in the BNB Chain ecosystem that have not yet issued tokens.

According to incomplete statistics from PANews, Binance has publicly invested in at least over 110 crypto projects/enterprises to date. Among them, based on the information disclosed by Binance, PANews has compiled 15 projects that have cumulatively raised over $10 million and have market performance, all of which support the BNB Chain ecosystem and have been listed on Binance.

Firstly, in terms of financing scale, the investment situation of these 15 crypto projects is quite impressive, collectively obtaining over $940 million in funding support, with an average financing amount of about $62.87 million. Among them, LayerZero, 1inch, and Axie Infinity all surpassed the $100 million mark in financing scale, significantly raising the overall average financing level.

Looking at the financing lineups of these projects, Binance and Binance Labs participated in the investments alongside a series of star-level venture capital institutions from both the crypto and traditional circles, including Galaxy Digital, Multicoin Capital, Samsung Next, Coinbase Ventures, PayPal Ventures, Galaxy Digital, Wintermute, and PayPal Ventures. The participation of these well-known investors not only provides strong endorsement and a large injection of resources to the projects but also further enhances market attention and investor confidence.

From the perspective of project types, among the 15 projects, half are from the DeFi track, covering sub-tracks such as DEX, lending, LSD, and cross-chain. This indicates that the rapid development and innovation capability of DeFi are attracting significant attention from Binance and other venture capital institutions. Meanwhile, other investment projects mainly focus on emerging fields like L2, social networks, and blockchain games, demonstrating the diversification of venture capital like Binance in ecological layout and further enriching the diversity of its ecosystem.

In terms of market size, the total circulating market capitalization of these 15 projects has exceeded $6.18 billion, with an average circulating market capitalization of about $410 million, skewed towards small-cap projects. Notably, the market capitalizations of the three major projects AXS, AXL, and ZRO are $1.22 billion, $810 million, and $730 million respectively, far exceeding the average. In contrast, most other projects have lower market caps, with about 50% of them below the overall average level. This indicates that the projects Binance is investing in are still in the smaller market cap stage, suggesting they may possess high growth potential.

The circulating market capitalization is also related to token price performance. From market performance, the average increase of the 15 tokens in the past year is about 18.6%, significantly lagging behind the performance of mainstream coins like Bitcoin and Ethereum during the same period. Among them, only the tokens of ID, ZRO, and ANKR have seen significant price increases, far exceeding other projects, demonstrating strong market appeal. In contrast, tokens such as RDNT, GMT, and CYBER have failed to achieve effective price increases, with their returns still negative. These projects are not currently the focus of market attention and may be awaiting capital rotation.