TechFlow reported that on November 14, according to Protos, Internet celebrity Haliey Welch (also known as "Hawk Tuah Girl") posted a video on social media, thanking MicroStrategy founder Michael Saylor for guiding her into cryptocurrency investment. The video was forwarded by Bitcoin podcaster TFTC on the X platform and sparked heated discussions.

Welch said in the video that he has invested in cryptocurrencies such as DOGE and SOL. Welch currently has 190,000, 380,000 and 120,000 followers on YouTube, X and TikTok respectively, and has previously appeared at the Bitcoin 2024 sub-venue event. The Bitcoin community calls this phenomenon the "orange pill effect", which comes from the awakening metaphor in the movie (The Matrix).