Highlights

  • Binance Wealth is the first technology solution from a digital asset exchange designed specifically for the needs of wealth managers, providing them with an intuitive platform to securely and efficiently oversee their clients' cryptocurrency investments.

  • The platform meets the growing market demand by allowing high-net-worth clients to gain exposure to digital assets through their trusted wealth managers at Binance.

  • Once properly onboarded, high-net-worth clients can choose to manage their investments themselves or receive advice from their wealth managers.

In an innovative move that bridges the gap between traditional finance and digital assets, we are proud to present Binance Wealth, the world's first technology solution from a digital asset exchange specifically designed for wealth managers and their high-net-worth clients. With Binance's industry-leading security technology, Binance Wealth offers an optimized and intuitive platform for wealth managers to oversee their clients' exposure to crypto assets on the world's largest cryptocurrency exchange by trading volume.

Addressing the growing market demand

Over the past year, we have witnessed explosive growth in institutional and private wealth interest in digital asset investments. This growing demand from market participants for a secure and reliable way to integrate cryptocurrencies into their wealth management offerings led to the creation of Binance Wealth. For the first time in the sector, this solution opens new avenues for high-net-worth clients to access digital assets, allowing them to rely on their wealth managers to help them open accounts on the exchange and monitor their cryptocurrency investments.

Binance Wealth replicates the premium and comfortable experience that high-net-worth clients are accustomed to by equipping their managers with intuitive tools and access to top-tier trading and performance products to support their clients' cryptocurrency investment processes. Once their wealth manager has been properly onboarded, clients can choose to manage their own investments or rely on their manager's support, with an established approval process to ensure that clients have the final say on each recommended investment.

Catherine Chen, Director of Binance VIP & Institutional, noted: "The recent increase in institutional interest in digital assets is undeniable. As more investors recognize the potential of this emerging asset class, we have heard from wealth managers across different markets worldwide asking for a cryptocurrency solution for their clients. Binance Wealth significantly lowers the barriers to entry by providing them with direct access to the deepest cryptocurrency liquidity within a secure, regulatory-compliant platform that both managers and their clients can trust. We are excited to unlock more institutional and private capital with the introduction of a pioneering solution that sets a new standard for cryptocurrency wealth management and for the sector."

Building on traditional wealth management frameworks, Binance Wealth combines the familiarity of legacy financial solutions with the innovative potential of digital assets. It is the only platform of its kind that offers a cryptocurrency exchange, further consolidating Binance's role as a leader in creating bridges between traditional and cryptocurrency markets. This launch builds on the success of our previous tripartite banking solution, introduced in late 2023, and lays the groundwork for the onboarding of the next wave of institutions and private clients into the digital asset economy.

Getting Started with Binance Wealth

For wealth managers interested in accessing Binance Wealth:

  1. Expression of interest: wealth managers can express their interest by completing our contact form or directly reaching out to their Binance VIP representative.

  2. KYB onboarding: qualified wealth managers must complete our KYB onboarding process to gain access.

  3. Client onboarding: once properly onboarded, managers can begin adding their high-net-worth clients interested in gaining exposure to cryptocurrency assets.

Explore Binance Wealth and enable your high-net-worth clients to seamlessly access the world of digital assets.

Legal notice: Digital asset prices are subject to high market risk and volatility. The value of your investment may increase or decrease, and you may not recover the amount invested. Past returns are not a reliable indicator of future results. You are solely responsible for your investment decisions and Binance is not liable for any losses you may incur. Binance does not participate in or is responsible for any recommendations you receive from your wealth manager. You should only invest in products that you are familiar with and fully understand the risks of. You should carefully evaluate your investment experience, financial situation, investment objectives, and risk tolerance, as well as consult an independent financial advisor before making any investment. This material should not be construed as financial advice. For more information, please refer to our Terms of Use and the Risk Warning.