Crypto ad spending has been booming for three years—from about $10 million in the US in 2020 to about $99 million in 2022, on digital channels alone. For social media sites, crypto brands are only a small portion of their total advertising revenue, but times are tough in digital advertising and crypto is one more sector that is clearly hurting.

For example, Facebook and Instagram, which are owned by Meta, generated approximately $40 million from crypto advertisers in the US in 2022 $BTC #BinanceSquare #Crypto2024 #bitcoin