#PEPE made me realize the importance of cultural attributes in MEME coins

#MOODENG made me realize the power of emotional resonance

In the midst of global turmoil (war + finance), people need an emotional value to rely on. The cute, relaxed, unfettered, and innocent behavior and videos of hippos resonate with people all over the world. As the saying goes, empathy. The resonance effect of Web2 and Web3 formed by this quickly went viral.

Today’s global business models are all looking for paid experiences with good emotional value.

For example:

Catering is staged, chefs need to be good at cooking and performing

The hotel is themed, providing healing scenes and hiking scenes

Bar immersion, different holidays, different colors, flavors and touches

The shopping mall is transformed into a scenic spot, with snow, forest and grassland creation

In fact, the essence is to make users pay higher fees and better traffic for the emotional value provided.

This time Hippo is a good example! It provides a child-like pure and innocent emotional support for many anxious, irritable and depressed people. It quickly became popular!