We have also talked about many influential figures in the currency circle, but female bosses in the currency circle are very rare. Today I will tell you about a legendary woman who was once the only woman on the list among the top ten influential figures in the currency circle. Her talent and appearance "He Yi" He Yi, the first sister in the cryptocurrency circle, has done many jobs before entering the cryptocurrency circle. The most eye-catching one is the host, but she is not the kind of host who sits at the table as everyone imagines. She has hosted many travel programs, all of which were on location. She traveled through mountains and rivers all day long, and had close contact with crocodiles. Sometimes the conditions were extremely harsh, but she did not complain at all. But she actually had many other careers. After graduating with a major in education, her first job was as a class teacher in the art department at a school. It can be said that she is both strong and soft, and she is both a teacher and a friend with the children, and she is vigorous and resolute in her work. She also worked as a psychological counselor and even as a writer. Perhaps this rich work experience has given He Yi a broader vision and decisive character than others. In 2014, He Yi met Xu Mingxing, the founder of OKcoin, for the first time at a dinner party. At that time, OKcoin had just started and few people knew about it. However, at the dinner party, He Yi heard about blockchain, Bitcoin and She was deeply attracted by the vocabulary of virtual currency. After the meal, she immediately followed Xu Mingxing to OK's office at the time to continue the discussion in detail. According to the memories of those present at the time, He Yi only stayed for about half an hour, and when he came out, he I have decided to join OKcoin. At that time, OK's office was just a small room in a dilapidated office building, and even OKEX was just written on a broken plastic sign at the door. In this case, I really have to admire He Yi's vision, courage and decisiveness. He Yi then served as the vice president of OKcoin, responsible for OK’s brand building. He Yi used her experience and advantages in working in the media and her deep understanding of the Internet to believe that the Internet celebrity economy is an important means of marketing. So she began to use Weibo and other Internet tools to use the Internet celebrity economy for advanced marketing, and also represented OKcoin participated in the program "It's Not You", allowing more and more people to know themselves, and also letting more and more people know about OKcoin. In this way, she led the fledgling OKcoin exchange to gain nearly 60% of the market share step by step, and OK became one of the most famous exchanges in the country.It was also because of this incident that He Yi became the first lady in the currency circle. At the end of 2015, CTO Zhao Changpeng, who was introduced by He Yi, resigned. Later He Yi also announced that he was leaving OKcoin. However, due to the previous agreement with OKcoin, if he resigned, he would not be able to work for a competitor in the same industry for a period of time, so He Yi One temporarily left the currency circle. In 2016, He Yi, who temporarily left the currency circle, joined technology. It can be said that gold will shine wherever it goes. He Yi once again captured the field of Internet live broadcast and short video with her amazing foresight and unique sense of smell. Then she successively It has made popular products under Miaopai, Xiaokaxiu and Yizhibo, etc., and they have been very successful. But she still belongs to the currency circle in her heart. In August 2017, He Yi left Qiqi Technology, returned to the currency circle, and joined Binance as CMO, director and co-founder. At this time, He Yi was just thirty years old. She also published an article called "Start Again at the Age of Thirty" to announce her return to the currency circle, which caused a surge in the trading volume of Binance Exchange. , entering the top ten in global trading volume, this also shows that He Yi’s status and influence in the currency circle is still very strong. Later, He Yi brought his previous marketing experience in the live broadcast industry to Binance. He rewarded luxury cars such as Maserati, Mercedes-Benz and BMW through live broadcasts, and also distributed coins through live broadcasts. This kind of marketing behavior directly attracted a large amount of traffic in a short period of time, and even caused The server cannot afford it. Later, China introduced a policy on 1CO, defining 1CO as illegal fund-raising. The Chinese currency circle was shaken, and major exchanges were walking on thin ice and suspended their business in China. However, Binance moved to Japan for development before the policy was introduced, so this Binance suffered much smaller losses during this shock than other exchanges. There is so much for us to learn from this legendary woman who has crossed over many times and is very successful. Everyone has the right to choose their own life. When she first crossed over, some people may have said she was crazy, but she also It was not all smooth sailing, and only she knew the ups and downs in the process, but she finally lived the way she wanted, so it is never too late to start again. What you lack may just be a courage.
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