The cryptocurrency market is experiencing rapid growth, with more and more people interested in accessing it.
According to data provided by Statista, the cryptocurrency market profit is expected to reach US$51.53bn this year, growing at a compound annual rate of 8.62% until 2028.
One of the main financing methods within the cryptocurrency market is known as IDO or initial token offerings.
What are initial token offerings?
The IDO has been considered the most innovative fundraising process for crypto projects, being considered by many as an evolution of ICOs.
They occur in decentralized exchanges also known as DEX for their figures in English.
In an IDO, tokens are immediately available for trading on the DEX, providing instant liquidity. This method is considered more democratic and transparent because it allows immediate trading and does not require a centralized authority to oversee the sale of tokens as is usually the case in ICOs.
Kristina Vorobeva, founder of PR agency Sparrow, said: “The crypto industry is expected to reach $68.8 billion by 2027. To stand out in this fast-growing field and prove that your project is a serious business, Founders should invest their resources in a professional public relations and marketing campaign. The initial public presentation often reflects the seriousness of the founder's intentions. “Clear and concise messaging, transparent communication and a mobile-friendly visual presentation are crucial to creating the right perception.”
The importance of correct information in IDOs
During the launch processes of new cryptocurrency projects, marketing and communication campaigns play a fundamental role for the success of the project.
It is essential that they can have real, accurate information, without exaggerating or trying to mislead consumers. Some of the main reasons for the importance of this information in the launch processes are:
Transparency and Trust
The crypto market has grown rapidly in recent years, with a large number of crypto projects being born, in this sense it is like transparency in relation to who the founders of the project are, its roadmap and the white paper. They become fundamental to understand how serious and realistic the project is.
Regulatory compliance
With increased scrutiny from regulatory bodies, providing the correct information ensures that marketing campaigns meet legal standards. This not only protects the project from potential legal repercussions, but also reassures consumers that the project is legitimate and serious about complying with regulations.
Market positioning
How a project positions itself in the market through its communications can influence consumer perception. Clear, consistent and precise messages help position the project as a leader and innovator in its niche, which can attract more interest and investment