Semler Scientific (NASDAQ: SMLR) is adding BTC as its primary treasury reserve asset. They specialize in developing marketing technologies for the medical industry.
The company is changing its financial strategy, as stated in the release, "in accordance with its innovative approach."#SemlerScientificanalysts chose BTC due to its “digital and architectural resilience”, which allowed it to outperform gold.
Quote from the head of the company's board of directors, Eric Semler, from the release:
“BTC is now a large asset class with a market value of over $1 trillion. We believe it has the unique characteristics of a rare and limited asset that can serve as an acceptable hedge against inflation and a safe haven in times of global instability."
The decision has already been approved by the board of directors and the process has begun - the company announced the purchase of 581 BTC for $40 million.
Another news on the topic is that the Japanese company Metaplant bought BTC for 250 million yen (at the rate of $1.59 million). This was also reported in the release.
The Microstrategy approach, which until recently was called “failed”, “dangerous”, “thoughtless”, is becoming the new “normal”.
