🚀 Ex-Starknet and Yuga Labs Execs Join Kraken-backed $100M L1 Nibiru Chain: Expanding the Asian Frontier

✔️ Cultivating a Local Presence

Nibiru Chain, the ambitious $100 million Layer 1 blockchain supported by HashKey and Kraken Ventures, is setting its sights on Asia. With the goal of local brand presence and adoption, Nibiru has brought on board two heavyweights from the industry: Yura Nam, former head of StarkNet Asia, and Nicholas Lo, previously with Bored Ape Yacht Club's Yuga Labs.

🌐 Targeting Key Asian Markets

The expansion strategy is clear: Nibiru aims to make waves in Korea, Japan, India, Southeast Asia (SEA), and Chinese-speaking countries. To achieve this, they're not just relying on their new hires but also planning to recruit local community leads in each country. The team already boasts connections with major players in the region.

🤝 Forging Partnerships and Engaging Developers

Navigating the intricacies of local markets requires finesse. That's where Lo comes in as Asia Business Development lead. With a background in finance and experience expanding exchanges, he'll be building relationships with protocols, gaming companies, financial institutions, and more. Meanwhile, Nam's expertise in partnerships and event planning will help drive Nibiru's growth initiatives.

📈 From Go-to-Market to Exposure

COO Jonathan Chang is confident that these strategic hires will bring valuable insights and execution capabilities to Nibiru's table. Their focus will be on everything from go-to-market strategies to media exposure in gaming, DeFi, NFTs, and real-world assets (RWAs). As Nibiru charts its course across Asia's blockchain landscape, it seems they've found the right crew to steer the ship.