Airdrops are actually necessary, not just for project marketing.

Let me give you an example.

If a certain token does not have an airdrop, then at the very first moment of listing, only VCs, the project team, and market makers will have it.

For example, if the total supply of this token A is 21 billion pieces. Then, if a market maker spends $10 to buy 1 piece of A from the project team, the market price of that token will be $11, and the FDV will be 21 billion * $11.

Thus, the market value of token A exceeds that of BTC, and the total cost is $11.

Of course, this is an extreme case. In reality, several VCs may unlock and sell.

➤ However, one important significance of airdrops is:

➤ To allow the market to participate in pricing the token in its early stages! Instead of letting the pricing power be completely controlled by a few oligarchs.

If there are no airdrops, retail investors can only act as buyers in the early stages. Therefore, the early pricing of the token is not sufficiently market-oriented.

Secondly, it is through the incentives of airdrops that more users are encouraged to participate in early product testing and project marketing.