MicroStrategy, a Bitcoin development firm, has seen a 3% increase in its shares following an announcement by executive chairman, Michael Saylor, of a 10-for-1 stock split. The move is expected to make MSTR more accessible to smaller investors who were left behind during its early-year rally with Bitcoin. The stock split will apply to all holders of MicroStrategy’s Class A and Class B common stock, with each holder receiving nine additional shares for every share they hold as of August 1, 2024. Despite the dilution of individual share value, the move is seen as a positive step towards making the company's stock more affordable and accessible.