Notcoin has always been regarded as the Meme of the Ton ecosystem. The gameplay is very simple. You only need to click on the mobile phone screen to start mining. It has neither awesome technology nor grand narrative, nor the support of top VCs. Even the white paper is blank.

However, such a small game has attracted 30 million users through virality, with a daily active user base of 5 million, beating out a number of VC-backed superstars in terms of data. The funny thing is that most of the superstars’ data comes from endless PUA activities.

I still remember that I saw this in December last year. I felt it was a bit simple and wouldn’t cause any big problems, so I briefly explained it to a few people one-on-one, but most of them chose to ignore it. A few participated out of curiosity, but ultimately did not stick with it, including myself. I clicked twice and then ignored it.

Looking back now, it is a pity, but not regretful. Even if time could go back, those who did not participate would still not participate. The fundamental reason is the lack of knowledge about the Ton ecosystem and the lack of sensitivity to market trends.

Through this incident, we should think more about the logic behind it. The entire market may no longer be what we think it is, and some conventional rules are quietly changing.

The logic of new listings on leading exchanges is changing

Before Notcoin, when people speculated about Binance's new projects, they would invariably turn their attention to the big projects that were invested by leading institutions. It seemed that only such projects could catch Binance's attention and bring high returns to users.

However, when Binance announced that the new Lanchpool project was Notcoin, what you thought might really become “what you thought”.

As the world's largest exchange, Binance has the strongest wealth-creating effect through new listings, and every move will directly affect the younger brothers behind it. Now, Binance has taken the lead in breaking the convention, which may bring about a chain reaction, and we need to embrace change.

Institutional trading is no longer the only hot commodity

All along, whether it is for haircuts or secondary speculation, institutional investors have always had a higher priority. However, since last year, more and more projects have been using PUA in various ways, with reverse haircuts in the primary sector becoming the norm and secondary stocks being trapped being commonplace.

On the contrary, last year's inscription boom made a large number of retail investors rich, and this year's Meme market also made a group of local dog players rich. Now, Notcoin once again reminds us: value investment is understandable, but Memecoin, which is launched fairly and community-oriented, will give retail investors more opportunities to turn things around.

No one takes over the bull market, traffic is king

If the bull market is still there, it is really a "bull market where no one takes over". A typical feature is that the secondary performance of VC coins is far below expectations, and they fall drastically, while Memecoin rebounds the most violently every time.

In the final analysis, the market lacks incremental users, and all kinds of dazzling narratives are actually a game of existing users. In this case, whoever has a large number of users and fission capabilities is likely to stand out.

Notcoin has attracted 30 million users in just a few months since its launch, which is a phenomenal phenomenon. In today's world of scarce traffic, who is Notcoin slapping in the face?

Chinese and foreign VCs jointly invest in Ton ecosystem

Notcoin was listed on Binance, once again bringing the Ton ecosystem to the public.

Compared with other Layer1s, Ton continues to benefit from Telegram's huge user base and traffic entrance (over 1.3 billion registered users and nearly 900 million monthly active users).

VCs have already sensed the value of this, especially Pantera, which announced a major stake in TON some time ago. The investment in TON is the largest in the history of the fund. LD Capital, a Chinese-backed company, is also optimistic about TON: "The TON ecosystem is currently in a relatively early stage, but with the huge number of users backed by Telegram, its development potential is unquestionable."

Ton ecological project is worth paying attention to

The rush of leading exchanges to acquire Notcoin is a huge boon to the entire Ton ecosystem, and more great exchanges may emerge in the future.

In addition, the TON Foundation announced the latest list of funding, and 14 projects including EdChess and TBook were selected. Those who are interested can lie in wait.

Later, I will bring you analysis of leading projects in other tracks. If you are interested, you can click to follow. I will also organize some cutting-edge consulting and project reviews from time to time. Welcome all like-minded people in the cryptocurrency circle to explore together. If you have any questions, you can comment and ask questions