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Investors considering entering the memecoin market have three key factors to consider:

1. Volatility: Memecoins are extremely volatile. The recent price fluctuations of PEPE and SHIB highlight the rapid rise and fall that can occur in a very short period of time. While high volatility can mean high returns, it also comes with a greater risk of sudden price drops, especially for PEPE.

2. Market manipulation: Large holders, or "whales", can have a significant impact on memecoin prices. As PEPE shows, a single large deposit or withdrawal can cause substantial price fluctuations. Investors must be wary of the possibility of market manipulation and trade with caution.

3. Lack of fundamental value: Unlike major cryptocurrencies that have wider utility and adoption, memecoins generally lack strong fundamental value.