Telegram Increases Coin Ad Revenue Through TON Coin After TON Split Announcement
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Telegram, the platform, has announced that starting Friday, channel owners will receive 50% of the advertising revenue generated in their channels, which will be distributed exclusively in Toncoin (TON). The news pushed TON's price up 31% within an hour.
The announcement, made by Telegram founder Pavel Durov on his channel, shows that creators can either cash out their earnings or reinvest it in promoting their channels. TON rose $2.15 to a high of $2.92, its highest level since February 2022, momentarily pushing its market cap above $9.8 billion. It is currently trading at $2.49, and is ranked 15th among the top cryptocurrencies by market capitalization.