The blockchain-based game franchise Illuvium establishes a new partnership with Virtuals, the protocol behind the viral AI social agents on X, including AIXBT.

The collaboration will have Virtual's AI model framework G.A.M.E drive the NPCs within the Illuvium game trilogy, giving them the ability to dynamically change dialogues, missions, or challenges based on player actions.

The Virtuals Protocol, a project that allows users to launch AI agents, gained popularity in late 2024, with its native token #VIRTUAL increasing by 9,900% in the last two months to reach an all-time high of US$5.07.