Morph is a newly launched decentralized Layer2 network that combines Optimistic Rollups and zk technology, aiming to enhance the scalability and performance of blockchain, provide a better user experience for Web3 applications, and improve transaction efficiency. (Background: Morph will launch a centralized exchange alliance to provide multi-faceted support for quality projects and developers) (Context: The Block and Morph report highlights: Catalysts for consumer-grade crypto ecosystem, building decentralized applications for everyday users) This article is a sponsored piece written and provided by Morph, and does not represent the position of the blockchain community and is not an investment or buying or selling advice. For more details, see the responsibility warning at the end of the article. On October 30 this year, the global consumer-grade public chain Morph officially launched its mainnet. After the mainnet launch, Morph's active users have been steadily increasing, and its TVL has also been on the rise. According to data from DeFiLlama, Morph has stood out among hundreds of L2s, ranking 12th and maintaining a strong upward trend, with hopes of reaching the top five in the medium term. Morph is the first Layer2 network to achieve a decentralized sequencer in its underlying design, ensuring that no single entity can control the transaction ordering process, thus eliminating the risk of a single point of failure. At the same time, Morph combines the advantages of both Optimistic Rollups and zk technology. Morph's challenge window can be shortened from a week to within 3 days, and the combination of ZK can retain minimal transaction information, significantly reducing L2 costs. In terms of project vision, Morph focuses on solving the challenges of scalability, performance, and user experience, helping consumer-grade Web3 applications go mainstream and serving all global consumers. A consumer-focused, retail-friendly public chain For a public chain project that emphasizes a 'consumer-grade ecosystem', Morph's future token issuance and mainnet interaction activities will undoubtedly benefit community users. Every action of Morph is practicing the original intention of 'making all retail investors rich' and 'rewarding early supporters'. On December 26, Morph's leading DEX BulbaSwap, in collaboration with Aizel Network, launched BulbaAgent, allowing users to use AI reasoning on Twitter to complete the launch of memecoins. Users can simply @bulbagent on Twitter to generate meme avatars, execute bonding curve transactions, and fine-tune AI tasks directly on Twitter. Meanwhile, in response to active community feedback, Morph also launched Muffun. BulbaAgent can be understood as Clanker within the Morph ecosystem, while Muffun is Morph's Pump.fun. Morph's meme coin infrastructure is rapidly taking off, providing users with a meme paradise. For instance, the first AI Agent in the Morph ecosystem, Cecilia, has been on a roll since its launch on November 13, becoming an Agent coin for every member of the Morph community. The same leading opportunities exist on Muffun. On December 27, Muffun launched its first token $MPH, which is still in its early stages, presenting abundant opportunities. Morph's strategy: Always rewarding those who take risks As a public chain aimed at 'consumers', whether expanding the ecosystem or building detailed applications, Morph will always consider the user as central, with early supporters of the Morph ecosystem being prioritized. Morph always gives back to every user who firmly trusts the Morph ecosystem with its most generous actions. With the arrival of Christmas, on December 24, Morph played the role of Santa Claus, airdropping Morph's Genesis NFT to all early users. The importance of NFT in every project ecosystem is self-evident, and NFTs with obvious characteristics can even become unique IPs for projects. The valuation of IP has no ceiling. Based on blockchain technology, NFTs possess uniqueness, copyright certainty, and irreplacability, and can solve ownership issues of digital content in the digital world, providing effective identity authentication and rights confirmation for every item and product in the metaverse. With the development of cross-chain technology, the NFT market may break through the limits of single platforms, resulting in cross-chain circulation phenomena, enhancing market liquidity and scalability. The Morph ecosystem itself has become popular with the koala image, making it very easy to create koala-type IPs. The success of Pudgy Penguins is evident; launched in July 2021, it is a collection of 8,888 unique penguin NFTs. Each penguin NFT is hand-drawn, featuring different traits and attributes such as clothing, accessories, and backgrounds. Its rarity and appeal have allowed Pudgy Penguins to gain traction in both Web2 and Web3. Even around September of this year, Pudgy Toys related to Pudgy Penguins have been sold in 2,000 Walmart stores across the United States. Walmart will sell 16 different types of Pudgy Toys manufactured by PMI Kids' World, priced between $2.99 and $11.97. Recently, after Pudgy Penguins launched its token, its market value has been fluctuating around $2.5 billion. The reason it can maintain a market cap above $2 billion, higher than the market caps of NFT trading platforms Magic Eden and Blur, is due to the reflected value of its IP. If valued by NFT standards, Pudgy Penguins is far less valuable than a breakout IP. Morph's NFT business is thus. Currently, there are no memecoins or NFTs featuring the koala image that have made a breakout in the market, and Morph has firmly imprinted the koala image in the hearts of all market consumers since the launch of its testnet. Whenever koalas are mentioned or Morph is discussed, most people will associate the two. The NFTs formed based on this will also become Morph's unique IP, with no ceiling in the artistic valuation of IP and no market constraints. From memes to AI Agents, Morph's market operations and product design constantly reflect a deep insight into the market. The potential breakout of koala NFTs will likely resemble the operational model and breakout methods of Pudgy Penguins. Similarly, for an IP, the valuation methods will undergo earth-shattering changes. In addition to the sunshine NFT airdrop given to all early users on December 24, Morph also values other users. For other meme project parties within the Morph ecosystem, there will be future NFT airdrops for these early supporters and users.