Main conclusions

  • Binance recently conducted a survey of users around the world in which 27,230 participants shared their perceptions of the current state of the cryptocurrency market and their predictions for 2025.

  • 19.39% of respondents expect more regulation of cryptocurrencies in 2025, while 23.89% expect AI tokens to drive market growth, indicating a shift in user perceptions that could lead to increased mainstream adoption and technological innovation.

  • Nearly 45% of survey respondents joined the crypto space in 2024, but day trading remains strong among users, with 31.09% of them trading regularly.

  • Spot trading on Binance tops the list of most used Binance products with 25.89% of active users, followed by Binance Earn and Binance Convert with 25.34% and 17.33% respectively.

As 2024 draws to a close, we conducted a survey among Binance users to hear the community’s thoughts and expectations for cryptocurrencies in the coming year. Over 27,000 Binance users from six continents, including Asia, Australia, Europe, Africa, and Latin America, participated in the survey, providing valuable insights into the future of crypto usage, perceptions of evolving regulations, and emerging consumer trends. Below are some of the key trends that can be gleaned from our users’ responses.

Cryptocurrency Market Outlook 2025

A significant portion of respondents expect to see more maturity and real-world relevance in the cryptocurrency space in the coming year. 19.39% of the sample expect increased cryptocurrency regulation over the next 12 months, while 16.1% expect increased involvement of traditional financial institutions and institutional investors in the crypto space. Furthermore, 16.51% expect broader implementation of blockchain technology in real-world applications.

AI tokens are expected to dominate the market

Among emerging sub-sectors, our users expect AI tokens to lead the market in 2025. 23.89% of survey respondents believe that AI tokens will drive market growth, making it the digital asset class with the greatest perceived upside potential. Meme coins come in second, with 19.09% of respondents confident in their potential upside, followed by DeFi tokens at 12.37% and Layer 1 tokens at 12.28%. Please note that these results reflect the perceptions of survey respondents and do not represent the opinions of Binance or constitute financial advice.

Top Tokens to Hold: Meme Coins, Bitcoin, and BNB

When it comes to the most popular tokens among users, meme coins are the leaders, currently held by 16.1% of respondents. Bitcoin is the second most held asset at 14.44%, followed closely by BNB at 14.23%. Interestingly, for survey participants, their BNB holdings surpassed ETH, which accounted for 10.95% of the total holdings of survey participants. The leading tier-1 tokens combined accounted for 10.38%. The survey results suggest that meme coins are not only very popular in terms of current holdings, but are also a digital asset class that users are highly excited about in the future.

New to Cryptocurrency: A Cautious but Active Approach

The survey also highlights the influx of new users into crypto. Nearly half of respondents (45%) joined the crypto market in 2024, with 24.52% entering in the past six months and 20.60% in the past year. While many new users are still finding their footing, 41.86% of respondents have been active in crypto for one to five years, highlighting a balanced mix of experience levels in the Binance community.

43.97% of respondents allocated less than 10% of their total wealth to cryptocurrencies, while 24.33% owned between 10% and 25% of digital assets. Trading activity remains strong, with 31.09% of respondents reporting that they trade daily and 22.91% that they trade weekly.

Motives for entering the digital currency market

The survey also explores why users are drawn to the crypto space. The potential for digital assets to rapidly appreciate in value emerged as the top motivation for our users, with 22.4% of survey respondents citing this as their main reason for joining. Decentralization and financial independence were also important drivers, influencing 18.78% of respondents. Meanwhile, 17.16% of respondents highlighted the speed and ease of transactions as a key factor in their decision to enter the market.

The survey showed that Binance Spot Trading is the most used product among participants. Out of 27,000 participants, 25.89% identified Binance Spot Tradingas their favorite product. It was closely followed by Binance Earn, with 25.34% of users actively using its features to increase their crypto holdings. Binance Convert took third place, with 17.33% of participants choosing it as their preferred tool for seamless crypto transfers. These results highlight the diverse ways in which Binance users engage with the platform’s ecosystem to meet their diverse financial needs.

Closing thoughts

The results of Binance’s global survey provide an insightful snapshot of user preferences, expectations, and behaviors as we move into 2025. The cautious and interactive approach of new users, as well as the long-term confidence of seasoned users, underscores the growing maturity and resilience of the crypto space.

As trends such as increased regulation, rapid adoption, and innovative blockchain applications continue to emerge, Binance remains committed to empowering its global community with the tools, resources, and opportunities to navigate and thrive in this ever-evolving landscape. Together, we look forward to an exciting new year fueled by the shared vision we share with our community around financial freedom and technological innovation.

Disclaimer: Cryptocurrency prices can be volatile. The value of your investments can go up or down, and you may not get back the amount you invested. You are solely responsible for your investment decisions, and Binance is not responsible for any losses you may incur. This is not financial advice. For more information, please see the Terms of Use, Binance Pay Terms of Use, and Risk Warning.