Usual, an RWA-backed stablecoin issuer that operates with the aim of transferring value and ownership with the USUAL token, has announced a new fundraising round. Binance Labs and Kraken Ventures are supporting the $10 million investment round for Usual’s stablecoin issuer. Usual stands out as a project that offers decentralized fiat-backed real-world asset stablecoins. As a result of these developments, the token price has increased by 12% on a daily basis.
Binance and Kraken decide to invest in Usual!
Usual announced that it has raised $10 million in a Series A funding round led by Binance Labs and Kraken Ventures. Other major VC platforms including Galaxy Digital, OKX Ventures, Wintermute, and Amber Group also joined the investment process. As a result of these developments, the USUAL token increased by 12% despite the decline in the overall market. Usual achieved this milestone after a strategic partnership with Ethena Labs and Securitize, the tokenization platform of BlackRock’s BUIDL fund, on Dec. 18. The partnership targets the growing decentralized finance (DeFi) market by offering users the combined benefits of liquidity, yield, and composability.
Binance Labs announced that it will support Usual’s community-focused approach and help the project reshape the DeFi ecosystem. Binance announced its investment in Usual in a blog post. The project aims to use its shared rewards model and capital injection to redefine stablecoins by driving broader DeFi and RWA adoption. Alex Odagiu, investment director at Binance Labs, commented on the development:
“At Binance Labs, we look for projects that drive meaningful innovation and grow the ecosystem. We are excited to support Usual’s mission to succeed by pushing the boundaries of stablecoins.”
Binance Labs recently invested in the Solana-based stablecoin infrastructure protocol Perena. It has also invested in emerging projects such as the multi-asset liquidity platform Astherus and the decentralized scientific research and investment platform BIO Protocol. Binance, which supported the Bitcoin liquid staking project Lombard in November 2024, became the first platform to start providing support for USUAL in November. Usual Labs CEO Pierre Person said that they aim to further expand their collaboration with Binance Labs. In this regard, Person made the following statement:
“In the coming months, Binance Labs and Usual Labs will continue to collaborate to ensure the stablecoin market remains at the forefront of innovation and becomes even more community-driven.”