China Culture Media New Cultural and Creative Collections Platform, referred to as "China Culture and Media New Cultural and Creative Collections Platform", is led by the Industrial Development Department of the Ministry of Culture and Tourism as the guiding unit, and the National Network Culture Standardization Technical Committee as the supporting unit. It is a collection platform hosted by Zhongchuan Yuezhong (Beijing) Cultural Development Co., Ltd., a wholly-owned subsidiary of the group.
The China Cultural Media New Cultural Creative Collection Platform adheres to the cooperation concept of "consensus, co-construction, co-governance, and sharing", uses the power of digital technology to enhance cultural communication, and uses digital collections to demonstrate artistic value. Relying on the group's new cultural and creative (IP) platform of China Culture Media, based on the traceability and confirmation of intellectual property rights, combined with blockchain technology, the digital assets generated by the traceability results are certificated, and the network cultural digital resources are provided to the digital assets. The transformation of content production methods, through the secondary creation of cultural content (IP) and the blockchain + digital presentation, not only reflects the cultural value of content creation, but also reflects the cultural value of content creation.
Screenshot address: https://www.mct.gov.cn/whzx/zsdw/zgwhcmjtyxgs/202206/t20220628_934247.html
