Making money in a bull market is easy, whatever you buy will rise
Actually, it's not.
You need to know what time and position to enter the market, as well as when to chase the rise, because reasonably using allocated funds while consuming opportunity costs and capital costs is very important.
You need to know where the sectors will rotate to.
Even when everyone is making money or millions, you still need to control your greed and avoid excessive leverage.
You need to know when it will stop "always going up."
You need to control your emotions more than ever before, and be more alert than ever because things are developing quickly.
You need to accurately grasp when to be greedy and when to be fearful more than ever before, because this is important in a relatively short timeframe.
Simple conditions are not simple. The reason it's said that "making money is easy" is to remind you that it should be easy.
However, in the market, regardless of the circumstances, the only thing that makes making money difficult is your own thoughts.