#Bitwise Launches New Ad Campaign for Bitcoin ETF

Bitwise Launches New Ad Campaign for Bitcoin ETF

Bitwise Asset Management, a hopeful competitor for the Bitcoin (BTC) exchange-traded fund (ETF), has released the first ad for its Bitcoin spot ETF product. The ad features actor Jonathan Goldsmith, known for his role as "The Most Interesting Man in the World" in Dos Equis beer commercials.

Titled “Bitwise Interesting,” the campaign will appear across a variety of platforms, including television, social media and digital channels, and the ad will be featured on leading business news networks including CNBC, Bloomberg and Fox Business Network.

With the Securities and Exchange Commission (SEC) yet to make a decision on the Bitwise Bitcoin ETF application, the potential approval of physically backed Bitcoin ETFs could be a major milestone, with Galaxy Digital projecting $14 billion in inflows in the first year of launch.

Bitwise is among more than a dozen potential Bitcoin ETF issuers awaiting approval from the SEC, including #BlackRock #ARK Invest, #WisdomTree , Valkyrie, Invesco, #GalaxyDigital and more. The expectation of an imminent confirmation has led Bitcoin to rally in recent months, with BTC up over 18% in the last 30 days.