According to U.Today, the adoption of crypto apps is expected to surge dramatically in 2025, according to seasoned investor and researcher Chris Burniske. He predicts that crypto apps will onboard tens to hundreds of millions of new users, similar to the current trend seen with OpenAI's ChatGPT bot. This rapid adoption will significantly change the narrative in crypto adoption, but not all blockchain teams should be excited about this, warns Burniske.
The anticipated massive adoption will bring in a new generation of users en masse, and much faster than in previous periods. Crypto is expected to benefit from its unique status as a financialized infrastructure directly intertwined with the social media phenomenon. However, the user inflow will be so large that the crypto sphere will move from 'Where is the adoption?' to the 'Too much adoption' phase in a few months, with developers 'running around with hair on fire.' This radical change will amplify scalability issues with L1 and L2 blockchains; few modern blockchain environments are ready to handle the potential user flow properly. As such, Burniske advises everyone to prepare for surprises.
The synergy between social networks and crypto apps has already fueled the growth of new Web3 products, adds NEAR founder Illia Polosukhin. He cites the success story of the NEAR-based decentralized validator network, which reached the two million daily user milestone in 10 days thanks to its integration with Telegram. Technically, such moves become possible thanks to the chain abstraction concept, opines Polosukhin. NEAR has collaborated with Polygon Labs in this field from mid-January 2024.