Paris Hilton has partnered with 11:11 Media to launch a loyalty campaign in the Slivingland metaverse on Roblox.
The campaign allows fans to earn Hilton Honors rewards by engaging in immersive challenges within the virtual world.
The campaign introduces Hilton's national advertising campaign and global brand platform, making it the first-ever commercial to be fully recreated virtually by a brand on the Roblox platform.
