This article has nothing to do with currency speculation. It is an excellent article in the direction of Web3 marketing.

Original link: https://www.web3brand.io/p/eth-marketing

AI is greatly improving human productivity, and Web3 is constructing healthier production relationships. The double helix of the two is leading us forward. Please remember this sentence, it is priceless, knowledge, knowledge is always the most expensive.

Amanda Cassatt is the founder and CEO of marketing company Serotonin. She served as CMO of Consensys (the company behind Metamask, Infura and other products) from 2016 to 2019, responsible for supporting Ethereum and projects built on it to grow into the strongest A large blockchain ecosystem.

Most Hong Kong people at the bottom have long since lost the chance, Europe, the United States and Japan even more so. China has also begun to enter this stage. Now only web3 has a chance, and then there is Douyin. The former has a large enough leverage, and the latter has a large enough volume. It seeks development in these two tracks. As I mentioned in the previous article, both tracks are in need of good product managers. Short videos are also products, but Douyin’s short videos can be richer and more diversified. Even though Douyin has been developing for so long, it still Lack of mature product managers. Due to the low threshold in the early days, many people born after 1995 and those born after 2000 have overtaken those born in the 1980s on the Douyin track. The same is true in the currency circle. The wealth of many people born in the 1980s and 1990s has already exceeded that of the players born in the reform and opening up era and even the Internet group.

What is most lacking in the market now is product managers who understand Web3 operations. Technology is no longer the biggest barrier. This is the most prominent feature of emerging industries.

However, product managers who understand Web3 operations can basically only go two days: either start their own projects, such as the founder of Blur; or they hold important positions in a super large project system, and the first sister here is the most typical representative. Therefore, good talents cannot be found in the market, and all you can come into contact with are parallel imports. Why is this like this? Because this industry can skip all the intermediate links and take money directly from the market, so top-notch people have to work part-time for wages?

Founder of Blur

The article "How Douyin's Flywheel Started" written by Tieshun, the founder of Blur, is extremely valuable. He learned a lot from the success of Douyin. You can definitely see this article in Blur's operation and play style. The shadow is worth reading for every web3 builder.

Original text (Sorry for the inaccuracies in translation)

How Douyin guides the flywheel

Douyin owes its success to ByteDance’s personalization engine, but the personalization engine alone doesn’t explain how Douyin got started. When TikTok first launched, its functionality was so bad that early employees were embarrassed to ask influencers to post on the app. It makes no sense to me that the algorithm itself can explain their success, especially before TikTok has a lot of organic content to recommend. After getting caught up in this curiosity, I learned that while Douyin’s acclaimed personalization engine has contributed to their success, getting the flywheel going is largely down to the efforts of their operations team .

On March 14 this year, FVM was officially launched. Developers can easily deploy EVM-compatible DApps on Filecoin to achieve decentralized storage of DApp data.

At this point, the development of the Filecoin public chain has entered a new narrative, and the global community is always paying attention to the development of the entire ecosystem, hoping to implement more Web3 applications and functions.

Filecoin node pledge drives LSD demand

The launch of FVM has led to the "prosperous" development of Filecoin network nodes and storage capacity. On May 3, less than a month after FVM went online, the computing power of Filecoin's entire network exceeded 20EB, setting a record high. You know, since the bear market in 2022, the computing power of Filecoin's entire network has stayed at 19EB for about a year.

This week the U.S. Securities and Exchange Commission (SEC) launched two lawsuits, one against the Binance cryptocurrency exchange and the other against the Coinbase exchange. Filecoin supporters may have noticed the news, especially since the SEC specifically stated in Binance’s lawsuit that Filecoin was a “security” and that Binance did not properly register it with the exchange before listing it.

Filecoin is the leader in the Web3 decentralized data storage track. Filecoin has always been a token that has attracted much attention and popularity among investors around the world. The charges in this indictment and related reports, apart from their news value, cannot directly determine that FIL and other protocol tokens have committed any breach of commitments.

Editor's note: The first article was written in the midsummer of 2021, when FIL was still fluctuating around $80. When the second article was written, it entered the bear market in 2022.

With the decline of the Crypto market in 2022, market investors have generally focused their attention on the currency deposit financial management sector. Many exchange financial management products have also become very popular. In fact, the main bottom line of most exchange financial management is to transfer users’ Funds are pooled to participate in DeFi mining and node staking, and the exchange earns the price difference from the middle.

For users, directly skipping the exchange and participating in Staking and DeFi mining can maximize their own profits. As a multi-chain node Staking ecosystem, KiKi Finance has become one of the projects we are paying attention to.

As early as the summer of 21 (July), we saw HashMix launch a Filecoin deposit/loan product, mainly for Filecoin ecological investors and K workers, to solve the current K worker loan capital problem and provide investors with more flexible participation The problem of FIL computing power mining K.

More than a month later, we found that the TVL of the HashMix platform was close to 600,000 FIL. Calculated based on the average price of FIL at that time of 76 dollars (thinking about the currency price at that time, I felt extremely nostalgic), there were nearly 300 million RMB. The results were indeed amazing.

For the entire K industry, the single form of computing power and lack of liquidity have always been practical problems faced by the industry. Although there have been many solutions such as computing power tokens before, overall, they can only solve part of the problem. , problems such as inflated prices, difficulty in traceability, and trust crisis remain unresolved.

#NFT

This is a pair of Nike's digital physical shoes. Its digital form is a digital collection in the form of NFT, and its physical form is a physical sneaker of size 9.5. This shoe has many cool features, including automatic laces, turbo shock absorption, wireless charging, gesture control, and even the ability to adjust the light color through a mobile app. But these are not the focus of the author. Its most important feature is that it has a built-in chip called "RTFKT World Merger".

Through this chip, the physical form of shoes will be verified and associated with its digital form NFT, thus realizing the interoperability of the physical world and the digital world in a certain sense. This is a shoe with digital memories.

#Filecoin

Kyle Samani and Tushar Jain, two founding partners of Multicoin Capital, shared several views in the latest episode of the Empire podcast:

1. L2 has limitations in inheriting the security of L1.

2. Filecoin has become a meaningful ecosystem comparable to Ethereum and Solana.

3. The Filecoin Virtual Machine (FVM) was launched, introducing programmable payments for storage, retrieval, bandwidth, and computing, making Filecoin programmable.

4. The local Filecoin retrieval market went live in January, and although it is still in game currency test mode, it will eventually enable real payments and enable exciting applications.

Obviously, the current cryptocurrency market has entered a deep bear market. From another perspective, it may also be at the end of the bear market.

It is unlikely that there will be any large-scale bull market in 2023. After all, even if the Federal Reserve stops raising interest rates, interest rates will still remain at a high level and continue to shrink the balance sheet, draining market liquidity. However, there may be a considerable rebound in the middle of 2023. After all, the market has been falling for a year, and the negative effects have basically been absorbed.

After experiencing a tragic bear market, especially when FIL's maximum decline reached 99%, many believers began to doubt. They used to stock up on some FIL, thinking about selling it when it rose to $200, and later thinking about selling it when it rose to $100, and then sold it. Later, they thought about selling when it rose to 50 US dollars. Now many FIL investors think about selling when it rises to 10 US dollars. Some investors have even started to do short-term, selling when it rises by 10% and then pulling back.

For this star mining currency, when will Filecoin enter deflation? Let's talk.

--FIL inflation

The total number of FILs is fixed at 2 billion, and there are two main wanted sources:

1. Block rewards and team releases.

2. Release of investor shares.

Filecoin Token Distribution

70% of the total supply of Filecoin (1.4 billion) is used to reward storage providers. These tokens are divided into three categories: simple rewards (330 million), fund rewards (770 million), and mining reserves (300 million). The Simple Mint Award is time-based and continues to decrease exponentially, with a six-year halving cycle. The baseline casting award is based on network performance, and the release amount is linked to the network storage amount.