Nestled in a list of jobs posted by the Biden campaign is one with the title: "partner manager, content and meme pages."

The job description says the person will build and maintain relationships with podcasters, digital-media companies, and large meme pages.

Meme pages are incredibly popular online, attracting millions of views daily on social-media sites such as Instagram and TikTok. In 2020, Mike Bloomberg's presidential campaign partnered with Jerry, an Instagram meme page that had nearly 15 million followers.

It's not clear how much Bloomberg's campaign paid for posts on the page, but at the time, it offered a fixed $150 fee to social-media influencers with an audience of 1,000 to 100,000 followers to create original content.

Gen Z largely runs the internet's most popular meme pages. They're also the biggest consumers of memes.

That's key for Biden, who has struggled to capture the attention of younger voters. Biden's campaign is offering an annual salary of up to $85,000 for its meme manager. Part of their responsibility will include identifying the best "engagement opportunities" pages with the most followers - with which the campaign can work.

The job requires two to four years of experience in the video, media, or entertainment industry, expertise with digital media, and crucially a mandatory relocation to Wilmington.

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