Telegram recently rolled out a new revenue-sharing model, offering channel owners 50% of ad revenue from their channels. Channel owners with public channels having at least 1,000 subscribers are eligible for this scheme, allowing them to earn from the over 1 trillion monthly channel views on Telegram.

Given announcement to share 50% of ad revenue with channel owners has led to a surge in Toncoin (TON), which saw a brief 6% increase. The anticipation around the Toncoin community rewards initiative, The Open League, has also contributed to this momentum, with the Total Value Locked (TVL) on the TON blockchain reaching new highs.

Following the acceptance of toncoins for ad payments, a record-breaking 156k TON wallets were activated on March 31, more than doubling the network's previous record for new activations in a single day.

The anticipation surrounding Telegram's ad and revenue-sharing program has significantly increased the value of TON, with a 150% rise in the month following Telegram CEO Pavel Durov's announcement of the initiative utilizing TON.

A CoinDesk analysis of Telegram's TON-based advertising platform shows it to be more accessible and cost-effective than previous marketing efforts on Telegram. Advertisers can now initiate campaigns on Telegram's crypto platform, Fragment, with just 20 TON (approximately $105), a significant reduction from the former minimum of €2m required for official Telegram campaigns.