Mastercard Launches Crypto Credential in the United Arab Emirates and Kazakhstan.

In an innovative initiative, Mastercard has launched the Crypto Credential in the United Arab Emirates and Kazakhstan, marking its debut in the Eastern Europe, Middle East, and Africa (EEMEA) region. This solution aims to simplify cryptocurrency transactions, allowing users to send and receive digital assets using simple aliases instead of complex blockchain addresses.

Mastercard has formed strategic partnerships with several cryptocurrency exchanges, including CoinMENA, ATAIX Eurasia, and Intebix, as well as the digital asset infrastructure provider Fuze, to ensure that blockchain transactions are more secure and accessible for users in the region. The solution also incorporates verification standards, ensuring that transactions are conducted with high security and compliance.

Gaurang Shah, Executive Vice President and Head of Payments at Mastercard in the EEMEA region, highlighted the importance of this new project: "We are focused on developing services that simplify transactions and increase trust in the ecosystem. By bringing the Mastercard Crypto Credential to the EEMEA region, we are fulfilling our vision of enhancing and instilling confidence in blockchain technology while transforming the way people interact with digital assets."

With this expansion, Mastercard hopes to increase trust and certainty in cryptocurrency transactions, facilitating the mainstream adoption of digital assets in the region.