FLOKI launches a four-week campaign to spotlight Valhalla, its Play-to-Earn MMORPG, ahead of the November 28 mainnet debut.
Massive LED screens and branded buses boost Valhalla's exposure to 650,000 daily viewers, targeting professionals and daily commuters.
FLOKI reinforces its ecosystem with Valhalla's utility token and backing of the MONKY memecoin launching November 21.
Floki has started an ambitious marketing drive in Delhi NCR to promote its Play-to-Earn MMORPG, Valhalla. The four-week campaign, started on November 18, is strategically targeting the region's high-traffic areas to raise awareness. With the mainnet for Valhalla scheduled to debut on November 28, FLOKI also highlights its utility as the primary token in the game’s ecosystem.
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Extensive Reach Across Key Locations
The campaign spans Delhi NCR's busiest commercial and cultural hubs, reaching an estimated 650,000 people daily. Massive LED screens, strategically placed in high-visibility areas such as Connaught Place and DLF Cyber Hub, showcase Valhalla ads every two minutes.
One standout LED screen, positioned to attract over 100,000 daily visitors, ensures maximum exposure among high-net-worth professionals. Additionally, a premium static unipole offers round-the-clock visibility at a prime location, reinforcing the campaign’s presence.
Dynamic Advertising on Public Transport
The campaign extends to public transport with ten Delhi Transport Corporation (DTC) buses wrapped in Valhalla branding. These buses operate on significant routes, including connections to Delhi Airport and South Delhi Extension. This strategy ensures the Valhalla brand gains traction among professionals, tourists, and residents navigating the city.
Community-Driven Growth and Recent Developments
This marketing push aligns with FLOKI’s history of community-driven initiatives. After enduring setbacks in 2021, including a developer-led rug pull, the community reclaimed the project, driving it to notable success, including a $3.5 billion market cap later that year. FLOKI’s community remains active, focusing on web3 innovation and charitable endeavors.
Further highlighting its ecosystem, FLOKI supports the MONKY memecoin project by Forj, a subsidiary of Animoca Brands. The MONKY token, influenced by the "Three Wise Monkeys" philosophy, launches November 21. FLOKI’s campaign reflects its broader vision of blending blockchain innovation with real-world impact.
