Contemporary art giant Yue Minjun starts his Web3 journey and debuts his first NFT on LiveArt

Odaily星球日报 · 2023-07-30T07:13:03.000Z

(Yue Minjun) LiveArt, the Web3 art and culture platform, announced the launch of a groundbreaking NFT series, Kingdom of the LaughingMan, created by Chinese contemporary artist Yue Minjun. Yue Minjun, a giant of contemporary art in the 21st century, enters the field of digital art with his first Web3 project. Yue Minjun's works have been sold for millions of dollars at many auctions around the world - the transaction record at Christie's Hong Kong was US$6.9 million, and have been exhibited by the San Francisco Museum of Modern Art, Denver Art Museum, François It is in the permanent collection of well-known art institutions such as the Val Mitterrand Cultural Center, Guangdong Museum of Art, and Shenzhen Art Museum. Through collaborations with artists such as KAWS and fashion brands such as Comme DeGarcons, Yue Minjun's signature style has been established in global pop culture.

(Yue Minjun)
Web3 art and culture platform LiveArt announced the launch of a groundbreaking NFT series, Kingdom of the Laughing Man, created by contemporary Chinese artist Yue Minjun.
Yue Minjun, a 21st century contemporary art giant, has entered the digital art field with his first Web3 project. Yue Minjun's works have been sold at auctions around the world for millions of dollars, with a record of $6.9 million at Christie's auction in Hong Kong, and are permanently collected by well-known art institutions such as the San Francisco Museum of Modern Art, the Denver Art Museum, the François Mitterrand Cultural Center, the Guangdong Museum of Art, and the Shenzhen Art Museum. Through collaborations with artists such as KAWS and fashion brands such as Comme DeGarcons, Yue Minjun has established his iconic style in global pop culture.
Kingdom of the Laughing Man launches Boundless, a generative collection of 1,200 unique NFT artworks that echo Yue Minjun’s iconic laughing self-portraits. All holders of Yue Minjun’s Boundless collection will have the opportunity to purchase a physical print signed by the artist based on the NFT they own. Subsequent drops will feature 3D animated art and immersive metaverse experiences. The series is available exclusively on LiveArt: https://liveart.xyz/artist/yue-minjun/kingdom-of-the-laughing-man
"Over the years, I have tried many media to create. This new digital field excites me the most because I can empower my art in a way that is not possible in traditional media. In Web3, I can create a new and engaging experience for the next generation of art collectors and establish a new relationship with them related to the future art world." said Yue Minjun.
“Yue Minjun represents the outstanding artists who are taking root in this new digital world. I think he may be the first and most important contemporary artist to fully commit to the Web3 journey, and we are honored and excited to provide this historic opportunity to our collectors,” said Boris Pevzner, CEO and co-founder of LiveArt.
“Can” will be released on LiveArt on August 8, 2023. According to LiveArt insiders, it is expected to sell out during the “pre-sale” period for collectors and LiveArt × Card holders. To secure a spot on the “pre-sale” list, click here: https://www.premint.xyz/yue-minjun/
About LiveArt
Founded by Sotheby's and Christie's art market veterans and backed by Binance Labs and Animoca Brands, LiveArt is a global web3 art and culture platform. LiveArt combines artificial intelligence, blockchain and a deep art market to bring a unique Web3 collection experience to global audiences. LiveArt’s $ART utility token powers the LiveArt protocol, which brings value to the LiveArt ecosystem through membership and loyalty programs for LiveArt and its partner community.
The following pictures show some of Yue Minjun’s works, The Kingdom of the Laughing Man: Boundless (2023)