According to BlockBeats, on September 18, Polymarket Founder and CEO Shayne Coplan spoke at the TOKEN2049 main event during the 'Investors Roundtable: Navigating Crypto's Changing Landscape' panel discussion. Coplan emphasized the importance of understanding the target audience when developing consumer products in the Web3 space. He highlighted that Polymarket excites users because it offers the best services in the market, supported by crypto technology.

Coplan elaborated that the key to building successful consumer products lies in identifying who the intended users are, what content is being created for them, why they would use the product, and how to reach them. He stressed that these considerations are crucial for any product development process, especially in the rapidly evolving Web3 landscape.