Tik Tok is giving some users the option to upload 60-minute videos to the platform. That could spell trouble for YouTube and other streaming giants.

It's unclear which regions the update is available in and whether it will be accessible to more users. The company told TechCrunch it didn't have immediate plans to make the function widely available.

The update is the latest effort by the Chinese-owned social-media platform to expand its product offerings as user growth slows. When it first launched, the platform allowed creators to post only 60-second videos. The limit is now 10 minutes for all users and 15 for some creators. The TikTok competitors Instagram Reels and YouTube Shorts offer similar upload lengths.