World Liberty Financial, a young #decentralizedfinance (DeFi) protocol backed by Donald Trump and his family, announced plans to begin token sales on Tuesday - exactly three weeks before the presidential election in which #donaldtrump is the Republican Party's nominee.

“Public sales will begin on October 15 and will be open to anyone who meets the whitelist requirements,” the project said in a social media post published Friday.

Players on the blockchain-based #predictions market Polymarket see Donald Trump as the favorite in the presidential election, which will be held on November 5.

World Liberty Financial is led by Zachary Folkman and Chase Herro, who previously worked on DeFi platform Dough Financial, from which $2 million in Crypto assets leaked in July.

Members of the Trump family, including Donald Trump, have publicly supported the project on social media, and the former president has been called “Crypto's chief advocate.” Two of his sons, Eric Trump and Donald Trump Jr. are involved in the project as “Web3 Ambassadors,” and his other son, Barron Trump, is listed as a “DeFi visionary.”

The project aims to raise $300 million from token sales at a $1.5 billion valuation, according to its roadmap, obtained and published by The Block on Thursday. The upcoming token, called WLFI, serves as the protocol's governance token and will allow users to vote on protocol development initiatives, the report added.

The project is proposed to run on Aave's v3 DeFi lending platform on the Ethereum network to “provide liquidity for ether ($ETH
), Wrapped Bitcoin ($WBTC
), stablecoins and potentially other digital assets,” according to an #announcement from $AAVE
management on Wednesday.
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