Hong Kong-based attention asset protocol, Moon Gate, has launched its native token, MGT, aiming to reshape brand-consumer engagement and redefine the value of user attention. The Moongate Protocol, launched in 2022, is currently used by over 3,800 brands and creators, such as Binance, OKX, Token2049, EthDenver, Animoca, Wonderfruit, ComplexCon, and Sony.

The protocol has empowered thousands of brands to launch smart token campaigns, driving engagement from more than 1.7 million end users. The MGT token introduces a structured, incentive-based model for brands and consumers, designed to support real-world brand activations, loyalty programs, and consumer engagement.

Users can earn rewards through participation in token-based campaigns, while brands can leverage the protocol to interact more meaningfully with their audiences. Moon Gate has secured over $5.2 million in total funding from investors such as CMCC Global, Cogitent Ventures, Token Bay Capital, and public sale proceeds from multiple Tier-1 launchpads.

Following the launch of MGT, it is now available for trading on Bitget, KuCoin, Gate.io, MEX, and PancakeSwap. Moon Gate’s platform allows brands to create and distribute smart tokens, offering businesses a streamlined solution to connect directly with users both online and offline. MGT serves as the primary medium for rewards, user incentives, and engagement tracking, with features like user staking and rewards, campaign creation for brands, and currency for attention.

Moon Gate’s CEO, Jonathan Mui, said, “We believe that MGT will fundamentally shift how users and brands perceive and value engagement.” The protocol will distribute a portion of the total MGT supply through a community airdrop, with the snapshot taken on November 15, 2024, and eligible users can now claim their MGT tokens on claim.moongate.id.

Moon Gate plans to expand its platform features and strengthen partnerships with both Web2 and Web3 brands, including enhanced staking features, an expanded rewards marketplace, and the release of MoonPad, a launchpad for partner token campaigns.

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<p>The post Moon Gate Launches $MGT Token for Attention Asset Protocol, Bridging Digital and Real-World Engagement first appeared on CoinBuzzFeed.</p>