The Sandbox's Largest Market for Creators Is Now India: Co-Founder Sebastien Borget

CoinDesk · 2024-09-04T11:53:06.000Z

India has more than 66,000 content creators on the Metaverse platform The Sandbox, more than any other country. The increase follows the platform's decision to push for growth in India, and it's now targeting 1 million users in two years. India has become Metaverse platform The Sandbox's largest supplier of content creators as the number of users doubled to 350,000 less than a year after the Web3 project said it planned to make the nation its largest market. The country now supplies 66,000 creators, who develop games for the immersive environment, compared with 59,989 in the U.S. and 25,335 in Brazil. The plan to focus on India was announced in December, and the platform is now targeting 1 million users in two years, co-founder Sebastien Borget told CoinDesk in an interview. Growth was propelled by projects run directly by The Sandbox or with its Indian venture, BharatBox, which is partially backed by CoinDCX, an Indian crypto exchange with around 16 million users. "India became the No. 1 overall across all countries ... thanks to all the different boot camps and education programs that we've run on the ground, either directly with BharatBox or with some of our partners, like CoinDCX," Borget said. BharatBox was initally capitalized with $1 million. Another $200,000 will be deployed by the fourth quarter, BharatBox CEO Karan Keswani said. While The Sandbox raised $20 million at a $1 billion valuation earlier this year, India didn't need further investment because the venture was designed to be "self sufficient and autonomous," capable of generating its own revenue, Borget said. "We've proven that India is not like just the tech workforce of the world," Borget said. "We've shown that blockchain projects can be successful by introducing development blockchain but also in the content and entertainment side." As many as 1,060 avatars of the highly successful Indian film, Jab We Met, were sold within two weeks of the collection going on sale, Keswani said indicating a successful foray into the nation's cinema industry. Talking about the larger Web3 market, Borget said, "I think we are still not in the bull market." The industry has seen a rise in interest since the approvals of spot-crypto exchange-traded funds (ETFs) in the U.S., which have driven more institutional money into crypto, but that hasn't translated into more user adoption specifically because it's not retail investors using their savings to put into crypto, he said. Still, strong interest in Web3 adoption has continued because of the emergence of better-quality new games and the messaging service Telegram's distribution network, Borget said. Borget also commented on the arrest last week of Telegram CEO Pavel Durov in France on charges including being complicit in allowing illicit transactions and the dissemination of child exploitation material on the platform. "Privacy is a fundamental right but if an application is being used to commit serious crimes, we cannot be neutral and not help the authorities," Borget said. Read More: The Sandbox Aims to Make India Its Largest Market

印度在 Metaverse 平臺 The Sandbox 上擁有超過 66,000 名內容創作者，比任何其他國家都多。
這一增長源於該平臺決定推動印度市場的增長，目前其目標是兩年內達到 100 萬用戶。
在 Web3 項目表示計劃將印度打造成其最大市場後不到一年的時間，印度已成爲 Metaverse 平臺 The Sandbox 最大的內容創作者供應國，用戶數量翻了一番，達到 35 萬。
印度目前擁有 66,000 名遊戲創作者，他們爲沉浸式環境開發遊戲，而美國有 59,989 名，巴西有 25,335 名。聯合創始人 Sebastien Borget 在接受 CoinDesk 採訪時表示，該平臺於 12 月宣佈了專注於印度的計劃，目前的目標是在兩年內吸引 100 萬用戶。
增長主要由 The Sandbox 直接運營的項目或其印度合資公司 BharatBox 推動，BharatBox 部分由印度加密貨幣交易所 CoinDCX 支持，CoinDCX 是一家擁有約 1600 萬用戶的印度加密貨幣交易所。
“印度成爲所有國家中排名第一的...這要歸功於我們在當地開展的各種訓練營和教育計劃，無論是直接與 BharatBox 合作，還是與我們的一些合作伙伴（如 CoinDCX）合作，”Borget 說道。
BharatBox 最初的資本爲 100 萬美元。BharatBox 首席執行官 Karan Keswani 表示，第四季度將再投入 20 萬美元。Borget 表示，儘管 The Sandbox 今年早些時候以 10 億美元的估值籌集了 2000 萬美元，但印度不需要進一步投資，因爲該合資企業旨在“自給自足和自主”，能夠自己創造收入。
“我們已經證明，印度不僅僅擁有世界上的技術勞動力，”博爾蓋特說。“我們已經證明，區塊鏈項目可以通過引入開發區塊鏈以及在內容和娛樂方面取得成功。”
凱斯瓦尼表示，印度大獲成功的電影《Jab We Met》的頭像套裝在發售兩週內就售出了 1,060 個，這表明該套裝進軍印度電影業取得了成功。
談到更大的 Web3 市場，Borget 表示，“我認爲我們仍未進入牛市。”
他說，自美國批准現貨加密貨幣交易所交易基金（ETF）以來，人們對該行業的興趣有所增加，這促使更多機構資金進入加密貨幣領域，但這並沒有轉化爲更多的用戶採用，具體原因是不是散戶投資者用他們的儲蓄來投資加密貨幣。
不過，Borget 表示，由於質量更好的新遊戲的出現，以及消息服務 Telegram 的分發網絡，人們對採用 Web3 的濃厚興趣依然持續。
博爾蓋特還對上週 Telegram 首席執行官帕維爾·杜羅夫 (Pavel Durov) 在法國被捕一事發表了評論，其罪名包括共謀允許非法交易和在平臺上傳播兒童剝削材料。
博爾格特表示：“隱私是一項基本權利，但如果應用程序被用於實施嚴重犯罪，我們就不能保持中立，而不幫助當局。”
閱讀更多：The Sandbox 旨在將印度打造成其最大市場

創作者的更多內容

實時新聞

創作者的更多內容

實時新聞

熱門文章