What happened?
Insiders indicate that Meta is developing its own AI search engine and will integrate it with the Meta AI chatbot.
In addition to search engines, Meta's investment in AI is also integrated into its augmented reality products, allowing consumers to try products in a virtual environment and view product displays in 3D.
Meta has also signed a multi-year cooperation agreement with (Reuters), allowing the AI chatbot to directly use Reuters news content to respond to user inquiries.
Meta is developing its own AI search engine
According to foreign media (The Information), anonymous insiders revealed that tech giant Meta is recently developing its own AI search engine to reduce dependence on existing search engines like Google and Bing.
This plan has been in progress for about 8 months, and the Meta engineering team is building a large database to provide data support for the upcoming search engine, allowing Meta's AI chatbot to directly generate summaries of answers that include recent events and news, improving response efficiency.
Currently, Meta's AI chatbot is integrated into social platforms such as Instagram, Facebook, and WhatsApp, but it still relies on Google and Bing to find answers and provide instant response features.
If it launches its own search engine, it will give Meta more autonomy, not only reducing dependence on competitors but also potentially making it the next pioneer in transforming AI search engines after tech giants like OpenAI and Apple.
With the semantic analysis capabilities of AI, search results can become more accurate and meet user needs. AI search is no longer just about keyword matching; it can understand the user's query intent and context, providing more precise information. This AI-driven search technology is also the competitive challenge faced by Google search, especially as more tech giants like OpenAI and Apple enter the market, the future of search engines will increasingly rely on AI technology's predictive and responsive capabilities.
Meta is actively developing in the field of AI
Meta has grand ambitions for AI development. According to (PYMNTS) reports, in addition to search engines, Meta's investment in AI is also integrated into its augmented reality products, allowing consumers to try products in a virtual environment, receive instant recommendations, and view product displays in 3D. (PYMNTS) analyses indicate that with the support of AI technology, Meta aims to create a more seamless and personalized shopping experience.
(PYMNTS) points out that retail analysts believe that Meta combining AI and augmented reality technology in the shopping experience could fundamentally change the way consumers shop.
Additionally, Meta has signed a multi-year cooperation agreement with a well-known news agency (Reuters), and starting from October 25, Meta's AI chatbot will be able to directly use Reuters news content to respond to user inquiries.
Sources: Cointelegraph, The Verge, PYMNTS
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