We can understand the popularity of MEME coins in this way:
We can think of MEME coins as short videos,
and value coins are equivalent to long videos.
People nowadays, especially young people, may not have much time to watch those long videos.
But, give them a minute and a half, which is enough to attract their attention. Since the emergence of MEME coins, people have found that if they can make profits by hyping these projects in a short time, why should they buy so-called value coins? And wait for the development of the project, etc. Users' attention is compressed very short, so they are more inclined to hype things that can make money quickly in a short time.