Playable streams expert Azarus has announced a collaboration with Stream, an innovative open platform that enhances the impact of already-existing digital content with live, interactive experiences to change how people interact with content. Through this strategic alliance, consumers and producers of digital content will connect meaningfully and enjoy rich interactive experiences.
The “interactive overlay” for streams was created by Azarus, who is now working on a patent for this innovative technology. Delivering playable advertising, sharing value with creators and viewers, and giving out rewards totaling more than $2 million, Azarus has developed a successful company around since its founding.
Azarus has been involved in some of the biggest Twitch broadcasts, with up to 500,000 concurrent viewers at events like the Streamer Awards, Capcom Pro Tour, and game launches like Assassin’s Creed. Azarus works natively on Twitch as a partner.
Stream’s product will link streaming networks and provide an open platform for interactive broadcasts, expanding use cases beyond playable adverts on Twitch. With its overlay extension across streaming networks, Stream is aiming to engage a vast network of audience by onboarding hundreds of broadcasters from Esports teams and creative communities. Through this partnership, streamers will have more opportunity to communicate with the community and be rewarded for their interactions with the platform.
Alex Casassovici, CEO & Founder of Azarus, said:
“We’re excited to see Stream 100x the potential of what Azarus kickstarted. By fulfilling the vision of an open, permissionless, and distributed way to build interactive content for streams, Stream will provide greater opportunities for creators to engage their audience and for viewers to hang out and interact with like-minded fans. We look forward to working with them to enhance digital content and help millions more discover the power of web3 streaming.”
Alan Lau, Chief Business Officer of Animoca Brands, said:
“We are thrilled to welcome Azarus into the Stream ecosystem. Azarus brings unparalleled technology, expertise, and a proven business model to our community. Their interactive overlay technology and extensive experience in delivering engaging, playable ads have revolutionized how audiences interact with digital content. With Azarus on board, we are confident that Stream will reach new heights, transforming the streaming landscape and creating exciting new opportunities for creators and their audiences.”
Leader in metaverse gaming, Animoca Brands, recently purchased Azarus and now owns a controlling share in the firm. Animoca Brands will benefit from the acquisition as it works to bring live streaming to metaverse worlds. This collaboration will help create new avenues for fan interaction to thrive in a variety of digital settings.
Through their relationship, Azarus and Stream will unite the devoted communities that have grown up around streaming platforms, bringing together fans, creators, and gamers.
