Written by: TechFlow
The integration of Web3 and celebrities is like a carnival feast. The participation of many celebrities has brought more users to Web3 and promoted the popularization of Web3.
But at the same time, how can we make the star effect bloom better in Web3? In fact, it has always been a topic to be explored.
Celebrities bring traffic, but how to better convert it, how to operate the community well, and how to better integrate with Web3. This article will analyze two specific and innovative cases for readers' reference.
Celebrities join Web3: Brilliant as shooting stars, but will eventually return to rationality
NFT can be said to be an important track in the Web3 field, and it is also the first stop for celebrities to enter the encryption field.
As celebrities have participated in Opensea-related projects, the NFT market has shown unprecedented prosperity and vitality. Jay Chou's bears, Pan Weibo's cats... have sprung up like mushrooms after rain; at the same time, the Metaverse has also become a new hot spot for many celebrities to invest in. Xu Jinglei, Shawn Yue, JJ Lin, Lu Han and others have joined in and purchased real estate in the Metaverse... The news related to celebrities and NFTs is as bright as fireworks, illuminating the starry sky of the Metaverse.
Since celebrities and famous people have huge traffic and influence, NFTs related to them often attract much attention in the launch phase. However, with the overall market downturn, special NFTs related to entertainment stars have not been immune to the impact. Some projects are advancing rapidly, while others are in trouble.
Jay Chou's fashion brand PHANTACi cooperated with NFT platform Ezek to release 10,000 Phanta Bear series NFTs. This batch of NFTs, worth 62 million yuan, was sold out in just 40 minutes. It also experienced a turbulent market downturn, with the floor price falling 96.6% from the high point.
Pan Shuai launched his own Innocent Cats digital collectible (NFT) project innocent cats on January 27, which also reached a brilliant value of 0.28 ETH, but eventually fell back to the floor price of 0.08 ETH.
The combination of celebrities and Web3 is as brilliant as a meteor, but it is rational. The main reasons are:
The NFT audience needs to have high cognitive and transaction thresholds. Most of those who participate in celebrity NFTs are scalpers and NFT investors, rather than real fans of the celebrities, and they lack the motivation to hold them for the long term.
The issuance of NFTs under the celebrity effect is different from that of regular NFTs, and is mostly issued by brokerage companies or agency companies, lacking planning and professional empowerment capabilities for subsequent operations.
Whether it is the influx of NFTs by celebrities or the participation of celebrities in fan platforms, it is difficult to escape the plot of shining like a shooting star but also riding a roller coaster, because the development of Web3 requires not only short-term attention and pursuit, but also long-term continuous promotion and innovative practices, as well as more efforts in all aspects such as improvement of infrastructure and optimization of user experience.
This article will share Meet48 and Fansland, two highly innovative and promising entertainment platforms. They not only have natural star genes, but also show unique advantages in the fan economy. Relying on strong execution capabilities, they continue to contribute to the development of Web3.
MEET48: Starting from idols, with real fan stickiness
MEET48 is an AI and WEB 3.0 fan platform for the entertainment sector where users can create, support and interact with their favorite idols in their metaverse while enjoying an exciting combination of entertainment, social connection and cutting-edge technology.
Over ten years of accumulation, fans support to create the brilliance of innovation
MEET48 has more than ten years of rich experience in idol entertainment and fan economy industries based on development models, and has successfully created the world's largest female idol group. It is currently engaged in in-depth cooperation with Siba Media. Its global fan base is growing, with more than 10 million global fans and strong financial strength.
MEET48's advantage comes from its natural fan genes and its novelty and innovation that is beyond the average group. Especially in terms of fan stickiness, since fans follow the idol's growth and vote for them one by one, they will have more fan stickiness and loyalty.
Every year on the group's formation night, fans can feel their passion and support for their idols. This has also created a special market: the idol market.
New opportunities in the idol market under the background of AI, Metaverse, and Web3
The idol market is a special market. According to iiMedia Research, 92.3% of virtual idol fans are aged between 19 and 30. 80% of consumers spend less than 1,000 yuan per month, and 37.6% are willing to increase their support. Commercial income mainly comes from brand endorsements, live broadcasts, offline marketing and IP development. The idol market continues to expand, but there are many problems such as homogeneity and copyright.
The traditional idol market is facing the impact of the times (AI, Metaverse, Web3), and the operating model of idol development itself already has the logical commonality of Web3.0. Virtual idols can break the constraints of offline time, space, region, and capital, and combine with the online Web2 O2O operating model to provide a fairer development environment for idols and a more friendly star-chasing experience for fans. At the same time, it can make full use of the integration of AI, Web3.0, and Metaverse to fully explore new user experiences and expand new groups.
MEET48 has seized the opportunity, and its goal is not just a simple integration of AI+Metaverse+Web3, but to become a leader in transforming and guiding the entire global entertainment industry.
GameFi + SocialFi, carrying the banner of AI and creating a new business model
MEET48 Metaverse Platform is the first to carry the banner of AI entertainment. Currently, new AI technologies such as LLM, AIGPT, AIGC and AI-Agent are subverting the creation of entertainment content and greatly reducing the threshold for user-led creation. MEET48 uses AI virtual characters and AI drive, which greatly reduces manufacturing and operating costs.
At the same time, MEET48 introduced the Create to Earn model. In the context of a new community and user-driven model, MEET48 uses the Metaverse as the technical architecture and infrastructure of a graphical and intelligent social center to make practical consumer-end social products a reality.
In terms of economic model, MEET48 has launched serialized and standardized application scenarios such as virtual performances, fan interactions, and virtual meet-and-greets, as well as a predictable and achievable large-scale token destruction mechanism. Native fans, as the basis of value, constitute sustainable positive expectations.
A large number of native fan communities will directly become user groups with strong consensus and high loyalty, bringing fresh blood to the Web3 industry.
At the same time, we will launch a series of GameFi game products: virtual love, dance simulation, party leisure, card games, pet raising, Monopoly, etc., which will continue to strengthen the content ecology of MEET48 and bring uninterrupted user growth. The world's leading multi-dimensional entertainment application, which will be launched soon, will bring user growth driven by a strong community consensus and effectively convert them into Web3.0 users.
At present, through more than ten years of rich experience in idol entertainment and fan economy industries based on development models, MEET48 has successfully created the world's largest female idol group, currently with more than 10 million fans.
IdolGPT: AI engine driven, building idol MEET48 metaverse ecosystem
On the MEET48 platform, the star-making mechanism driven by fan tokens provides fans with the opportunity to directly participate in idol training, while realizing the organic combination of fan tokens and idol training platform, enhancing the activity and sustainable development of the entire MEET48 platform.
By holding and using tokens, as well as using IdolGPT software tools to generate virtual images and create content, fans can not only support their favorite idols, but also make positive contributions to the development and ecological construction of the entire platform.
Through the operation of fan tokens, the MEET48 platform will establish an ecosystem that promotes interaction and common development between idols and fans.
The logic of IdolGPT's idol training and election mechanism is as follows:
The platform issues fan tokens and introduces them to the market through CEX (centralized exchange) and DEX (decentralized exchange) exchanges, providing investors and players with a convenient way to purchase.
Investors and players can purchase tokens on these exchanges to support their favorite idols and participate in platform activities. Their participation not only provides financial support for the platform, but also contributes to the development and promotion of idols.
Performers earn token rewards by participating in platform activities such as live broadcasts and concerts, which incentivizes more performers to join the platform and increases the platform's activity and attractiveness.
The platform regularly holds annual idol auditions and celebration events, which attract a large number of fans' attention and participation, and enhance the platform's popularity and influence.
Players participate in idol election rankings by holding tokens. They can influence the status and ranking of idols by purchasing, holding and using tokens, which stimulates more interaction and participation.
Token rewards are not only awarded to idols, but 30% of the reward pool will be destroyed, forming an effective deflation mechanism, which helps stabilize the value of tokens and increase the confidence and participation of investors and players.
The goal of this organically combined mechanism is to promote the sustainable development and healthy ecology of the platform and contribute to the prosperity of the entire ecosystem. A very successful and intuitive case is the GIFR (Global Idol Fashion Ranking) event held by MEET48:
During the event, users can earn points through daily tasks and watching videos, and use points to exchange for CALL sticks, etc., to support their favorite idols, and share the PICK points pool and more event rewards. The total number of users interacting in this event exceeded 20 million votes, and more than one million on-chain interactions were achieved. 200,000 users participated in the competition. In the end, Liu Zengyan, Chen Ke, Jiang Shuting, Zhu Yixin, Bai Xinyu, Zheng Danni, and Zeng Aijia stood out. In April this year, they went to Lan Kwai Fong, Hong Kong to participate in the "Back to the Street-Digital Fashion Carnival" flash fashion show hosted by MEET48, Vertex Labs, and Hape. During the event, more than 1,000 spectators and fans interacted with the idols on the spot, using idols as a link to jointly complete the coordinated transformation of Web2 & Web3, and also brought new content and paradigms to Web3 entertainment, presenting a visual feast of perfect integration of technology and fashion.
At the same time, the All-Metaverse annual audition and awards ceremony will bring five major voting events into the Metaverse. The five major voting events include the annual ranking finals, the Best 50 Golden Song Awards, the Best CP Draft, the Idol Sports Games and the Fashion Awards.
MEET48 is bringing truly sticky idols into Web3.
Strong technical strength, creating "endless idol and entertainment city"
With over 20 years of experience in technology development and market operations, MEET48 has successfully pioneered new gaming market segments such as virtual love development, music and dance, and various popular games.
Through the self-developed world-first multimodal artificial intelligence big data model focusing on virtual human music, dance, and voice chat, MEET48 hopes to comprehensively build a "city of endless idols and entertainment."
Specific products include: Eco-Link App
Breaking the limits for fans
Breaking down barriers for creators
Providing an equal stage for idols and entertainment
Here, everyone can become a producer, everyone can become an idol, and everyone can benefit from the entertainment economy.
At the same time, the platform integrates an intelligent social metaverse based on Web 3.0 and a series of open ecosystem connection applications (GameFi, SocFi and other applications). Through comprehensive product design, the conversion efficiency of Web 2.0 users to Web 3.0 is significantly improved, and this technology is aggregated into the MEET48 Metaverse, a graphical and intelligent user community of the platform ecosystem.
In terms of functions, MEET48 Metaverse has built-in NFT assets and introduced idol performance venues. Users can create virtual idol performances and complete the closed loop through live video and video on demand. It can also be upgraded to support VR display in the future.
A city of endless idols and entertainment, MEET48 has a promising future.
Fansland: The largest entertainment event in Asia Pacific, smoothly converting Web2 users
Backed by IME, we have many celebrity resources in Asia Pacific
Fansland is the world's first new fan economy infrastructure platform that combines Web3 and AI technologies. Its goal is to create the best Web3+AI infrastructure for fans around the world.
Backed by the support of its NFT concert ticketing platforms Fantopia and iMe platforms.
iMe Entertainment, as a super aggregation platform in the pan-entertainment field in the Asia-Pacific region, is a group whose core business is the full-scale hosting of large-scale performances and artist management. It has the largest number of entertainment star resources in Asia-Pacific, has hosted many offline music festivals, and has exclusive cooperation with many artists.
With decades of experience in planning more than 500 large-scale concerts and attracting more than 1 billion fans, the Fansland team has pioneered the global Web3 music festival series. Fansland also has inherent unique advantages in resources and experience.
NFT Ticketing + RWA, Bringing Billions of Fans to Web3
Web2 sells tickets, Web3 redeems them.
Through its Asia's largest NFT concert ticketing platform Fantopia, Fansland has effectively achieved the integration of web2 ticketing + web3 ticketing, allowing users to better enter web3.
Currently, Fantopia has achieved a good data model, estimating 1 million NFT tickets, $200 million in on-chain consumption, and affecting up to 100 million fans.
Fansland also introduces all NFT participants to more activities on the platform through various initiatives such as NFT ticketing and AI virtual idol companionship. In addition, the platform will bring new token uses and users to virtual idol tokens (tokenized and AI-trained virtual idols) through Fansland's DEX.
Recently, Fansland announced that it will hold the first Web3 Music Festival in Bangkok, Thailand on May 4 and 5 this year. The festival will combine modern Web3 and AI technologies to bring an unprecedented real-world Web3 experience to fans around the world.
The event has attracted many top stars from around the world to join. From the official website’s social media, we can see that many top artists such as Psy, Edison Chen, and Henry Lau will join this music festival.
Early Bird NFT tickets for the first Web3 Music Festival were sold out in seconds on March 12.
Through Web2+Web3 ticketing, and giving ticketing more practicality, Fansland will also bring Mass adopotion to the industry in its own way.
To create a new "star" + Web3 model, you need determination to really stand out
The influx of “stars” has undoubtedly injected fresh vitality into Web3 and has also played an important catalytic role in the promotion of digital art.
In the compliant year of 2024, with the continuous improvement of the on-chain ecosystem, Web3 is booming with a new attitude, but it still needs to attract more people to join the feast of this digital world. At this critical moment, platforms like Meet48 and Fansland are showing very positive actions and contributing their own strength to promote the popularization and development of Web3.
Meet48 has created a fan platform in the entertainment field that combines AI and WEB 3.0, where users can interact with idols in their metaverse; while Fansland has built a digital fan paradise, establishing a seamless bridge between fans and stars.
The development of Web3 requires more than just short-term attention and advocacy. It also requires long-term continuous promotion and innovative practices, as well as efforts in various aspects such as the improvement of infrastructure, optimization of user experience, and standardization of laws and regulations. All of these require the joint efforts and active participation of the entire Web3 ecosystem.
