According to Bloomberg, Trump earned $7.2 million through NFT licensing through his CIC Digital LLC company and holds at least $1 million in Ethereum. Trump worked with his 30-year friend Bill Zanker to develop the NFT series. Zanker once suggested that Trump start selling NFTs.

Trump’s sons Eric and Don Jr., along with their father, began promoting World Liberty Financial’s DeFiant Ones Telegram channel in August. Howard Lutnick, CEO of Cantor Fitzgerald LP, is co-chairman of Trump’s transition team and a supporter of cryptocurrency.

Republican vice presidential candidate JD Vance was already involved in cryptocurrencies before joining the campaign and disclosed that he owned more than $250,000 in Bitcoin.